You’re probably familiar with the Marketing Funnel. A typical Marketing Funnel starts with the Awareness Stage at the top and then funnels (funny how that works, huh?) into the Consideration Stage, Conversion Stage, Loyalty Stage, and Advocacy Stage. Gravity (and physics) tells us that those moved from the top should end up at the bottom and at the bottom – the converted customers sit. That’s because the Marketing Funnel model is a linear strategy – that doesn’t account for customers skipping through stages.

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Tuna Traffic Give Visitors What They Want

From the Back End: How to Give Visitors What They Want Your customer’s expectations are ever-changing. There are over 1.5 billion websites on the web, so it’s safe to say “just having a digital presence” no longer cuts it – your visitors crave authentic content hosted in an intuitive and user-friendly style. So how does…

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