Posts by Lori Weisberg
What Is PPC And Why Should You Use It?
In this blog, we tackle frequently asked questions about PPC (Pay-Per-Click advertising) and highlight why your business should be using paid search advertising as part of your overall marketing strategy.
Read More3 Reasons Why You Still Need Marketing In A Supply Chain Crisis
Should You Be Marketing During a Supply Chain Crisis? This blog shares 3 key insights into effectively marketing your business during a supply chain crisis, including building brand awareness, communicating to customers, and implementing strategic initiatives. We’re in a global supply chain crisis. And it’s not going away any time soon. Many of our clients…
Read MoreThe Next Wave: Tuna Traffic’s 2022 B2B Marketing Projections
In a year defined by uncertainty, one thing remains certain—the pandemic transformed the business landscape. For B2B companies, adapting to this new reality, effectively reaching your target audience, and meaningfully connecting to their needs has never been more vital to your bottom line. So what does this mean for your marketing? We’ve compiled our top…
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Does Your Sales Team Need a CRM?
Yes. (If You Want To Grow)
Everybody is talking about CRM. In fact, it is estimated that over 90% of organizations with more than 10 employees in their workforce use CRM systems. (Source: Grandview Research) So, what is it, exactly? What does it do? And is it something your business might need? Read on for our breakdown of all things CRM. But, first things first, let’s be clear on what we’re talking about.
Read MoreThe 4 Realities Of Post-COVID Marketing (And What Your Business Needs To Do About It)
There’s no doubt about it. COVID has changed all of us. And, the marketing world is no different. The strategies that were effective for your business, pre-COVID, aren’t going to cut it now. (Plus, doesn’t that feel like a million years ago?) The light at the end of the pandemic tunnel is here, and it’s time to understand the new realities of post-COVID marketing. Read on to find out how to come out the other side of COVID stronger than ever).
Read MoreThe Problem with the Typical Marketing Funnel
You’re probably familiar with the Marketing Funnel. A typical Marketing Funnel starts with the Awareness Stage at the top and then funnels (funny how that works, huh?) into the Consideration Stage, Conversion Stage, Loyalty Stage, and Advocacy Stage. Gravity (and physics) tells us that those moved from the top should end up at the bottom and at the bottom – the converted customers sit. That’s because the Marketing Funnel model is a linear strategy – that doesn’t account for customers skipping through stages.
Read More9 Tuna Traffic Truisms
Q: What keeps our Tuna Team swimming in the same direction? Especially at a time when we (and the world in general) must navigate through choppy and uncharted waters. A: Our Tuna Traffic Truisms! Read on to find out how our Tuna Traffic Truisms inspire and mobilize us. Tuna Traffic Truisms Laugh Often And Smile…
Read MoreFrom the Back End: How to Give Your Visitors What They Want
From the Back End: How to Give Visitors What They Want Your customer’s expectations are ever-changing. There are over 1.5 billion websites on the web, so it’s safe to say “just having a digital presence” no longer cuts it – your visitors crave authentic content hosted in an intuitive and user-friendly style. So how does…
Read More4 Expert Tips To Creating Content That Connects
As Senior Writing Guru for Tuna Traffic, I craft a whole lot of original content for a myriad of customers. While I am indeed a ghost writer (you’ll never see my name in a customer’s blog byline, for example) I prefer to think of myself as more of a content chameleon, transforming my words to…
Read More2015: A Fin-tastic Year!
Here at Tuna Traffic, we’re diving into 2016. But, as we ever-so-gracefully plunge into January, we’d like to take a moment and ride the wave that was 2015 a bit longer. After all, 2015 was a big year for Team Tuna. From our expanding and extraordinary clients to our expanding and extraordinary Team Tuna to…
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