B2B-Market-B2B-Buyer

Dynamic — that’s the word that best captures the future of B2B marketing in 2023. It’s no surprise. As we predicted a year ago, 2022 was undoubtedly a year of transformation, born out of 2021’s pandemic-induced uncertainty. And now, after several months of dipping toes into a new business landscape, 2023 is upon us, and now is the time to adapt and adjust to how the B2B market, from buyers to brand purpose, has evolved.

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Secure Your Website - Weak Password Example

The statistics are alarming —cybercriminals can breach and gain access to 93% of company networks. And these cyber attacks are relentless, becoming both more sophisticated and costly, leaving many organizations high and dry, ill-prepared for the threats that lie ahead. What does your company need to do to avoid becoming a cybercrime target? In this blog, we’ll share 4 strategies you can implement immediately to protect your website.

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What-policies-does-your-website-need (1)

Just like businesses are governed by laws, so are websites. And these legal requirements are crucial — to protect your company and your customers. What policies do you need on your website to stay in compliance, and what should each policy include? In this blog, we’ll delve into three biggies: data privacy, cookies, and terms of service.

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Keywords for Paid Search Ads

Keywords are the building blocks behind PPC advertising and Search Engine Optimization (SEO). When it comes to PPC advertising, keywords are what determines when your paid search ad gets shown to prospective customers. If used correctly, your keywords will put your company in front of interested buyers precisely when they are searching for a product or service you provide. That’s why understanding the different match types and how they work is critical.

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Tuna-Traffic-Marketing-During-Supply-Chain-Crisis

Should You Be Marketing During a Supply Chain Crisis? This blog shares 3 key insights into effectively marketing your business during a supply chain crisis, including building brand awareness, communicating to customers, and implementing strategic initiatives. We’re in a global supply chain crisis. And it’s not going away any time soon. Many of our clients…

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