4-Realities-of-Post-Covid-Marketing

There’s no doubt about it. COVID has changed all of us. And, the marketing world is no different. The strategies that were effective for your business, pre-COVID, aren’t going to cut it now. (Plus, doesn’t that feel like a million years ago?) The light at the end of the pandemic tunnel is here, and it’s time to understand the new realities of post-COVID marketing. Read on to find out how to come out the other side of COVID stronger than ever).

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You’re probably familiar with the Marketing Funnel. A typical Marketing Funnel starts with the Awareness Stage at the top and then funnels (funny how that works, huh?) into the Consideration Stage, Conversion Stage, Loyalty Stage, and Advocacy Stage. Gravity (and physics) tells us that those moved from the top should end up at the bottom and at the bottom – the converted customers sit. That’s because the Marketing Funnel model is a linear strategy – that doesn’t account for customers skipping through stages.

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Tuna Traffic Give Visitors What They Want

From the Back End: How to Give Visitors What They Want Your customer’s expectations are ever-changing. There are over 1.5 billion websites on the web, so it’s safe to say “just having a digital presence” no longer cuts it – your visitors crave authentic content hosted in an intuitive and user-friendly style. So how does…

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Lori TunaTraffic Senior Writing Guru

As Senior Writing Guru for Tuna Traffic, I craft a whole lot of original content for a myriad of customers. While I am indeed a ghost writer (you’ll never see my name in a customer’s blog byline, for example) I prefer to think of myself as more of a content chameleon, transforming my words to…

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Silly Halloween Tuna Picture

Here at Tuna Traffic, we’re diving into 2016. But, as we ever-so-gracefully plunge into January, we’d like to take a moment and ride the wave that was 2015 a bit longer. After all, 2015 was a big year for Team Tuna. From our expanding and extraordinary clients to our expanding and extraordinary Team Tuna to…

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Team Sign Photo

It’s official. The new Tuna Traffic World Headquarters is officially branded. Our new, beautiful, innovative workspace is now proudly sporting a new, beautiful Tuna Traffic sign. Sign of the Times We love our new office. It’s got bells, whistles and most importantly, a really smart group of Tunas diving deep to deliver the latest in…

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Speaker and Sponsor Dinner Collage

WordCamp Milwaukee was, in a word, awesome. Our Tuna Team spent three action-packed days presenting, participating and playing. If you weren’t lucky enough to join the WordCamp Milwaukee party, we share with you some WordCamp Milwaukee highlights from our talented Tunas. First off, we present our divine developer, Emma Edgar who enlightened and entertained a…

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Tuna Traffic Careers

  Here at Tuna Traffic, we like to ask questions. (More on that below.) Recently we polled our Tuna Team and asked, “If you met a seriously awesome marketing and technology sort, what would you tell him or her are the top 5 reasons to work at Tuna Traffic?” We tabulated our responses and here’s…

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