Riding Out The Post-Covid Wave - Breakdown of Ad Spend

First off, the universal truth about COVID-19: It has exponentially accelerated digital marketing, especially how your customers engage with your company and purchase your products. What does this mean for the digital marketplace? It’s more crowded and competitive, most noticeably in paid advertising. Simply put, businesses will need to do more and invest more to break through, get noticed, and grow sales.

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4-Realities-of-Post-Covid-Marketing

There’s no doubt about it. COVID has changed all of us. And, the marketing world is no different. The strategies that were effective for your business, pre-COVID, aren’t going to cut it now. (Plus, doesn’t that feel like a million years ago?) The light at the end of the pandemic tunnel is here, and it’s time to understand the new realities of post-COVID marketing. Read on to find out how to come out the other side of COVID stronger than ever).

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You’re probably familiar with the Marketing Funnel. A typical Marketing Funnel starts with the Awareness Stage at the top and then funnels (funny how that works, huh?) into the Consideration Stage, Conversion Stage, Loyalty Stage, and Advocacy Stage. Gravity (and physics) tells us that those moved from the top should end up at the bottom and at the bottom – the converted customers sit. That’s because the Marketing Funnel model is a linear strategy – that doesn’t account for customers skipping through stages.

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Tuna Traffic Year in Review - 2020 Takeaways - Be Agile

Here at Tuna Traffic, closing out 2020 has put us in a reflective mood. It certainly has been a year like none other. So, we asked ourselves, “What three words best describe the past year at Tuna Traffic?” Our overwhelming answer? Always Be Agile. By definition, Tuna Traffic is an agile organization. Since our first…

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Tuna Traffic Truisms - Tunas swimming in a school

Q: What keeps our Tuna Team swimming in the same direction? Especially at a time when we (and the world in general) must navigate through choppy and uncharted waters. A: Our Tuna Traffic Truisms! Read on to find out how our Tuna Traffic Truisms inspire and mobilize us. Tuna Traffic Truisms Laugh Often And Smile…

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Tuna-Traffic-What-Is-Retargeting

What Is Retargeting? (And Is It Right For Your Brand?) What a wonderful world it would be if every time someone visited your website, they straight away made a purchase. That’s what’s called a linear buyer’s journey. And, let’s face it, it’s pretty rare. The reality looks more like someone visiting your site, then leaving…

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Tuna Traffic Give Visitors What They Want

From the Back End: How to Give Visitors What They Want Your customer’s expectations are ever-changing. There are over 1.5 billion websites on the web, so it’s safe to say “just having a digital presence” no longer cuts it – your visitors crave authentic content hosted in an intuitive and user-friendly style. So how does…

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Building Brand Equity – A Tuna Traffic Story. The Client: PS Capital Partners knows private equity. Principals Paul Stewart and Paul Sweeney, along with Vice President Mike Mack, have made a name for themselves in the Milwaukee area and throughout the midwest, building investments, driving strong portfolios, and making sound financial decisions. PS Capital Partners knew something else. They knew they were three really friendly, knowledgeable, down-to-earth, guys; passionate about connecting with their clients, building trusted partnerships, and growing long-term investment value. And, the PS Capital Partners brand and website didn’t represent them well…

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PPC-Google-Ads

We heard from you. You want more “give it to me straight” explanations of this ever-changing landscape we call digital marketing. Now that you better understand Google Analytics KPIs, you’re ready to tackle PPC Google Ads. So here’s your cut-to-the-chase guide. What Are PPC Google Ads, Anyway? PPC (aka Pay-Per-Click) is paid online advertising. Google…

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