Riding Out The Post-Covid Wave - Breakdown of Ad Spend

First off, the universal truth about COVID-19: It has exponentially accelerated digital marketing, especially how your customers engage with your company and purchase your products. What does this mean for the digital marketplace? It’s more crowded and competitive, most noticeably in paid advertising. Simply put, businesses will need to do more and invest more to break through, get noticed, and grow sales.

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Tuna Traffic Year in Review - 2020 Takeaways - Be Agile

Here at Tuna Traffic, closing out 2020 has put us in a reflective mood. It certainly has been a year like none other. So, we asked ourselves, “What three words best describe the past year at Tuna Traffic?” Our overwhelming answer? Always Be Agile. By definition, Tuna Traffic is an agile organization. Since our first…

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Tuna-Traffic-What-Is-Retargeting

What Is Retargeting? (And Is It Right For Your Brand?) What a wonderful world it would be if every time someone visited your website, they straight away made a purchase. That’s what’s called a linear buyer’s journey. And, let’s face it, it’s pretty rare. The reality looks more like someone visiting your site, then leaving…

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Building Brand Equity – A Tuna Traffic Story. The Client: PS Capital Partners knows private equity. Principals Paul Stewart and Paul Sweeney, along with Vice President Mike Mack, have made a name for themselves in the Milwaukee area and throughout the midwest, building investments, driving strong portfolios, and making sound financial decisions. PS Capital Partners knew something else. They knew they were three really friendly, knowledgeable, down-to-earth, guys; passionate about connecting with their clients, building trusted partnerships, and growing long-term investment value. And, the PS Capital Partners brand and website didn’t represent them well…

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PPC-Google-Ads

We heard from you. You want more “give it to me straight” explanations of this ever-changing landscape we call digital marketing. Now that you better understand Google Analytics KPIs, you’re ready to tackle PPC Google Ads. So here’s your cut-to-the-chase guide. What Are PPC Google Ads, Anyway? PPC (aka Pay-Per-Click) is paid online advertising. Google…

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Coronavirus Header Tuna Traffic With Text

Full disclosure. We’re not here to strike fear. But, as the current outbreak of Coronavirus (COVID-19) spreads to what may become a global pandemic, companies everywhere are suddenly forced to rethink how they work. How will teams continue to work if they’re not able to come to the office for an extended time? As the…

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Google Analytics KPIs

As your company’s marketing go-to, you’re already knee-deep in rolling out 2020 marketing objectives, putting muscle behind your web presence to hit high-level business goals. That’s a big job. Maybe you’re flying solo on this responsibility, or you’re trying to interpret reports sent from your marketing company. Or, perhaps you’re the CEO, attempting to make…

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Tuna Traffic Future50 Header image

Since 2010, Tuna Traffic has served as a one-stop, interactive marketing shop. The growth we’ve experienced over the last nearly 9 years has been incredible, and we’ve had the great honor of working with the best clients around. So, when Tuna was recently named one of the 50 fastest-growing companies of 2019 by the Metropolitan…

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F1-Agile-Values-Tuna-Traffic-Side-Track-view

When you think about high-performance racing, you probably envision the racetrack, the cars, and especially the person behind the wheel – the driver. But believe it or not, there’s more that goes into winning a race than just the talent and expertise of the driver. In fact, a single race car driver has a High-Performance…

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Whether you’ve used a pre-made mix (a templated theme) or made it from scratch and it’s just the right shape, size and consistency, once your website is “cooked” and ready to launch, the recipe doesn’t always account for what’s next – but your business should. Once your website is ‘cooked’ and ready to launch, the…

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