Discovery Workshop Roadmapping at Tuna Traffic

Why Roadmapping is Key to a Successful 2023 Marketing Plan

Your 2023 marketing plan is ready to roll. Or is it? Can you and your team easily connect all the big-picture thinking to the tactical work that needs to get done? This blog details how roadmapping is integral to a successful marketing plan.


6 Tried and True Tips for Planning Your 2023 Marketing Strategy

From analyzing the past to assessing the present to anticipating the future, a lot goes into planning your 2023 marketing strategy. This blog details six tried and true steps to get you started down the right path.

Secure Your Website - Weak Password Example

 How To Secure Your Website

The statistics are alarming —cybercriminals can breach and gain access to 93% of company networks. And these cyber attacks are relentless, becoming both more sophisticated and costly, leaving many organizations high and dry, ill-prepared for the threats that lie ahead. What does your company need to do to avoid becoming a cybercrime target? In this blog, we’ll share 4 strategies you can implement immediately to protect your website.

What-policies-does-your-website-need (1)

What Policies Do You Need on Your Website?

Just like businesses are governed by laws, so are websites. And these legal requirements are crucial — to protect your company and your customers. What policies do you need on your website to stay in compliance, and what should each policy include? In this blog, we’ll delve into three biggies: data privacy, cookies, and terms of service.

Keywords for Paid Search Ads

4 Keyword Match Types That Make (Or Break) Paid Search Ads

Keywords are the building blocks behind PPC advertising and Search Engine Optimization (SEO). When it comes to PPC advertising, keywords are what determines when your paid search ad gets shown to prospective customers. If used correctly, your keywords will put your company in front of interested buyers precisely when they are searching for a product or service you provide. That’s why understanding the different match types and how they work is critical.


What Are the Different PPC Types & Which Is Best for You?

PPC advertising isn’t just paid search campaigns, and it isn’t a one-size-fits-all marketing strategy. This blog takes a deeper dive into display, retargeting, shopping, and video advertising and how they can benefit your business.


What Is PPC And Why Should You Use It?

In this blog, we tackle frequently asked questions about PPC (Pay-Per-Click advertising) and highlight why your business should be using paid search advertising as part of your overall marketing strategy.


4 Ways Buyer Personas Build Connections With Your Customers

So, your business wants to find the perfect customer and reach them in the best way possible. Instead of casting a wide net and wasting time and resources, turn to a buyer persona to narrow your target to the customers who truly want and need what you’re selling.


3 Reasons Why You Still Need Marketing In A Supply Chain Crisis

Should You Be Marketing During a Supply Chain Crisis? This blog shares 3 key insights into effectively marketing your business during a supply chain crisis, including building brand awareness, communicating to customers, and implementing strategic initiatives. We’re in a global supply chain crisis. And it’s not going away any time soon. Many of our clients and prospects we are talking to are dealing with significant supply chain challenges that began early in the pandemic and are predicted to continue for months. In particular, our manufacturing clients tell us that they simply cannot get raw materials and are struggling with unforeseen…

Tuna Traffic 2022 B2B Marketing Projections

The Next Wave: Tuna Traffic’s 2022 B2B Marketing Projections

In a year defined by uncertainty, one thing remains certain-the pandemic transformed the business landscape. For B2B companies, adapting to this new reality, effectively reaching your target audience, and meaningfully connecting to their needs has never been more vital to your bottom line. So what does this mean for your marketing? We’ve compiled our top 2022 B2B marketing trends to boost your sales and make some waves in the coming year. By 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels. (Source: Gartner) So Long Traditional Sales. Hello Digital and Mobile-First. Simply put, the…