4-Realities-of-Post-Covid-Marketing

The 4 Realities Of Post-COVID Marketing (And What Your Business Needs To Do About It)

There’s no doubt about it. COVID has changed all of us. And, the marketing world is no different. The strategies that were effective for your business, pre-COVID, aren’t going to cut it now. (Plus, doesn’t that feel like a million years ago?) The light at the end of the pandemic tunnel is here, and it’s time to understand the new realities of post-COVID marketing. Read on to find out how to come out the other side of COVID stronger than ever).

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The Problem with the Typical Marketing Funnel

You’re probably familiar with the Marketing Funnel. A typical Marketing Funnel starts with the Awareness Stage at the top and then funnels (funny how that works, huh?) into the Consideration Stage, Conversion Stage, Loyalty Stage, and Advocacy Stage. Gravity (and physics) tells us that those moved from the top should end up at the bottom and at the bottom – the converted customers sit. That’s because the Marketing Funnel model is a linear strategy – that doesn’t account for customers skipping through stages.

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Tuna Traffic Year in Review - 2020 Takeaways - Be Agile

Always Be Agile: Tuna Traffic’s 2020 Takeaways

Here at Tuna Traffic, closing out 2020 has put us in a reflective mood. It certainly has been a year like none other. So, we asked ourselves, “What three words best describe the past year at Tuna Traffic?” Our overwhelming answer? Always Be Agile. By definition, Tuna Traffic is an agile organization. Since our first day, we’ve been avid agile practitioners, meaning how we work makes it easy to pivot when things, like a global virus, cause us to adapt our work, change course, and create stability during an unstable time. So, when the pandemic hit close to home, we…

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Tuna Traffic Truisms - Tunas swimming in a school

9 Tuna Traffic Truisms

Q: What keeps our Tuna Team swimming in the same direction? Especially at a time when we (and the world in general) must navigate through choppy and uncharted waters. A: Our Tuna Traffic Truisms! Read on to find out how our Tuna Traffic Truisms inspire and mobilize us. Tuna Traffic Truisms Laugh Often And Smile We know when to be serious and also when to not take ourselves too seriously. We recognize that there’s a whole lot of power in something as simple as a smile. We like to harness that power, within our team and with our clients, to…

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Tuna-Traffic-What-Is-Retargeting

What Is Retargeting?
(And Is It Right For Your Brand?)

What Is Retargeting? (And Is It Right For Your Brand?) What a wonderful world it would be if every time someone visited your website, they straight away made a purchase. That’s what’s called a linear buyer’s journey. And, let’s face it, it’s pretty rare. The reality looks more like someone visiting your site, then leaving it. A few months later, they come upon one of your blog posts, read it, and leave your site again. Weeks later, they reach out to your sales team. Then, after several more discussions with sales, they decide to buy. While it’s the same result,…

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Tuna Traffic Give Visitors What They Want

From the Back End:
How to Give Your Visitors What They Want

From the Back End: How to Give Visitors What They Want Your customer’s expectations are ever-changing. There are over 1.5 billion websites on the web, so it’s safe to say “just having a digital presence” no longer cuts it – your visitors crave authentic content hosted in an intuitive and user-friendly style. So how does one compete? Start by understanding what your visitors are looking for, and in case you missed it – we tell you in our What Your Visitors Want Infographic (download it here). The premise is that your customers want a seamless and instinctive user experience. Which…

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Building Brand Equity: How Tuna Traffic Transformed PS Capital Partners’ Brand

Building Brand Equity – A Tuna Traffic Story. The Client: PS Capital Partners knows private equity. Principals Paul Stewart and Paul Sweeney, along with Vice President Mike Mack, have made a name for themselves in the Milwaukee area and throughout the midwest, building investments, driving strong portfolios, and making sound financial decisions. PS Capital Partners knew something else. They knew they were three really friendly, knowledgeable, down-to-earth, guys; passionate about connecting with their clients, building trusted partnerships, and growing long-term investment value. And, the PS Capital Partners brand and website didn’t represent them well…

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PPC-Google-Ads

PPC Google Ads Explained

We heard from you. You want more “give it to me straight” explanations of this ever-changing landscape we call digital marketing. Now that you better understand Google Analytics KPIs, you’re ready to tackle PPC Google Ads. So here’s your cut-to-the-chase guide. What Are PPC Google Ads, Anyway? PPC (aka Pay-Per-Click) is paid online advertising. Google Ads is Google’s version of PPC. It’s all part of a larger category of digital marketing called Search Engine Marketing. (aka SEM, if you want to impress your friends.) PPC is mostly used in Search Engine Results Pages. (aka SERP. See? You’ve already learned three…

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Coronavirus Header Tuna Traffic With Text

3 Steps To Reduce The Impact Of Coronavirus On Your Business (Or Anything Else That Comes Your Way)

Full disclosure. We’re not here to strike fear. But, as the current outbreak of Coronavirus (COVID-19) spreads to what may become a global pandemic, companies everywhere are suddenly forced to rethink how they work. How will teams continue to work if they’re not able to come to the office for an extended time? As the CDC has told us, it’s not time to panic. It’s time to prepare. That’s where we at Tuna Traffic can help. We’ve Been Collaborating Remotely For A While We have a corporate Tuna Traffic office, chock full of Tuna Team Members doing what they do…

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Google Analytics KPIs

The Top 5 Google Analytics KPIs You Need To Know

As your company’s marketing go-to, you’re already knee-deep in rolling out 2020 marketing objectives, putting muscle behind your web presence to hit high-level business goals. That’s a big job. Maybe you’re flying solo on this responsibility, or you’re trying to interpret reports sent from your marketing company. Or, perhaps you’re the CEO, attempting to make heads or tails out of a complex digital landscape. Everyone is telling you the web is important, that mobile is important, that traffic and analytics are important. But what should you really be paying attention to? Two things are for sure when it comes to…

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