Do-You-Need-a-CRM?

Does Your Sales Team Need a CRM?
Yes. (If You Want To Grow)

Everybody is talking about CRM. In fact, it is estimated that over 90% of organizations with more than 10 employees in their workforce use CRM systems. (Source: Grandview Research) So, what is it, exactly? What does it do? And is it something your business might need? Read on for our breakdown of all things CRM. But, first things first, let’s be clear on what we’re talking about.

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The Golden Circle Define Your Why Being Authentic Tuna Traffic

The Golden Circle:
Authentically Define Your Brand in 3 Steps

Imagine you’re meeting a prospective client: Do you lead by telling them what your company does, how you do it, or why you do it? Most people start with the “what,” but we recommend adopting a different approach called the Golden Circle. The Golden Circle framework says to do the opposite-define your “why” first. Read on to learn simple steps to define your brand authentically and how we at Tuna Traffic can help you dive deeper through our Discovery Workshops. What Is the Golden Circle? Simon Sinek, an author and inspirational speaker, developed the Golden Circle framework. It shows three…

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AI-Video-Marketing-Milwaukee-Header

AI Video for Marketing: Make Artificial Intelligence Work for You

Video captures a viewer’s attention in a way text and images can’t. A 2021 survey showed that people on average watch 2.5 hours of online video per day, up from 1.5 hours per day in 2018. Thanks to advances in artificial intelligence (AI) technology, there are new ways to create videos without needing cameras or actors. Read on to learn how Tuna Traffic can help you incorporate AI video into your marketing strategy and better engage clients.

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Riding Out The Post-Covid Wave - Breakdown of Ad Spend

Riding Out The Post-COVID Digital Marketing Wave

First off, the universal truth about COVID-19: It has exponentially accelerated digital marketing, especially how your customers engage with your company and purchase your products. What does this mean for the digital marketplace? It’s more crowded and competitive, most noticeably in paid advertising. Simply put, businesses will need to do more and invest more to break through, get noticed, and grow sales.

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4-Realities-of-Post-Covid-Marketing

The 4 Realities Of Post-COVID Marketing (And What Your Business Needs To Do About It)

There’s no doubt about it. COVID has changed all of us. And, the marketing world is no different. The strategies that were effective for your business, pre-COVID, aren’t going to cut it now. (Plus, doesn’t that feel like a million years ago?) The light at the end of the pandemic tunnel is here, and it’s time to understand the new realities of post-COVID marketing. Read on to find out how to come out the other side of COVID stronger than ever).

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The Problem with the Typical Marketing Funnel

You’re probably familiar with the Marketing Funnel. A typical Marketing Funnel starts with the Awareness Stage at the top and then funnels (funny how that works, huh?) into the Consideration Stage, Conversion Stage, Loyalty Stage, and Advocacy Stage. Gravity (and physics) tells us that those moved from the top should end up at the bottom and at the bottom – the converted customers sit. That’s because the Marketing Funnel model is a linear strategy – that doesn’t account for customers skipping through stages.

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Tuna Traffic Year in Review - 2020 Takeaways - Be Agile

Always Be Agile: Tuna Traffic’s 2020 Takeaways

Here at Tuna Traffic, closing out 2020 has put us in a reflective mood. It certainly has been a year like none other. So, we asked ourselves, “What three words best describe the past year at Tuna Traffic?” Our overwhelming answer? Always Be Agile. By definition, Tuna Traffic is an agile organization. Since our first day, we’ve been avid agile practitioners, meaning how we work makes it easy to pivot when things, like a global virus, cause us to adapt our work, change course, and create stability during an unstable time. So, when the pandemic hit close to home, we…

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Tuna Traffic Truisms - Tunas swimming in a school

9 Tuna Traffic Truisms

Q: What keeps our Tuna Team swimming in the same direction? Especially at a time when we (and the world in general) must navigate through choppy and uncharted waters. A: Our Tuna Traffic Truisms! Read on to find out how our Tuna Traffic Truisms inspire and mobilize us. Tuna Traffic Truisms Laugh Often And Smile We know when to be serious and also when to not take ourselves too seriously. We recognize that there’s a whole lot of power in something as simple as a smile. We like to harness that power, within our team and with our clients, to…

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Tuna-Traffic-What-Is-Retargeting

What Is Retargeting?
(And Is It Right For Your Brand?)

What Is Retargeting? (And Is It Right For Your Brand?) What a wonderful world it would be if every time someone visited your website, they straight away made a purchase. That’s what’s called a linear buyer’s journey. And, let’s face it, it’s pretty rare. The reality looks more like someone visiting your site, then leaving it. A few months later, they come upon one of your blog posts, read it, and leave your site again. Weeks later, they reach out to your sales team. Then, after several more discussions with sales, they decide to buy. While it’s the same result,…

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Tuna Traffic Give Visitors What They Want

From the Back End:
How to Give Your Visitors What They Want

From the Back End: How to Give Visitors What They Want Your customer’s expectations are ever-changing. There are over 1.5 billion websites on the web, so it’s safe to say “just having a digital presence” no longer cuts it – your visitors crave authentic content hosted in an intuitive and user-friendly style. So how does one compete? Start by understanding what your visitors are looking for, and in case you missed it – we tell you in our What Your Visitors Want Infographic (download it here). The premise is that your customers want a seamless and instinctive user experience. Which…

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