The Golden Circle:
Authentically Define Your Brand in 3 Steps
Imagine you’re meeting a prospective client: Do you lead by telling them what your company does, how you do it, or why you do it? Most people start with the “what,” but we recommend adopting a different approach called the Golden Circle. The Golden Circle framework says to do the opposite-define your “why” first. Read on to learn simple steps to define your brand authentically and how we at Tuna Traffic can help you dive deeper through our Discovery Workshops. What Is the Golden Circle? Simon Sinek, an author and inspirational speaker, developed the Golden Circle framework. It shows three…