The Golden Circle:
Authentically Define Your Brand in 3 Steps
Imagine you’re meeting a prospective client: Do you lead by telling them what your company does, how you do it, or why you do it? Most people start with the “what,” but we recommend adopting a different approach called the Golden Circle. The Golden Circle framework says to do the opposite-define your “why” first. Read on to learn simple steps to define your brand authentically and how we at Tuna Traffic can help you dive deeper through our Discovery Workshops. What Is the Golden Circle? Simon Sinek, an author and inspirational speaker, developed the Golden Circle framework. It shows three…
3 Customer Service Must-Haves That Build Brand Loyalty
We can all agree that the world of customer service is changing, transforming how we all do business. Regardless of the industry, from big box retailers, to down home mom and pop shops to global manufacturers to small town professionals, the way companies interact with their customers and build brand loyalty is different now than it was even five years ago. And by different, we mean challenging. And by challenging, we mean to make it in today’s marketplace, customer service must be more than good. It must be exceptional. Here at Tuna Traffic, we know a lot about helping our…