What Is PPC And Why Should You Use It?
In this blog, we tackle frequently asked questions about PPC (Pay-Per-Click advertising) and highlight why your business should be using paid search advertising as part of your overall marketing strategy.
PPC Google Ads Explained
We heard from you. You want more “give it to me straight” explanations of this ever-changing landscape we call digital marketing. Now that you better understand Google Analytics KPIs, you’re ready to tackle PPC Google Ads. So here’s your cut-to-the-chase guide. What Are PPC Google Ads, Anyway? PPC (aka Pay-Per-Click) is paid online advertising. Google Ads is Google’s version of PPC. It’s all part of a larger category of digital marketing called Search Engine Marketing. (aka SEM, if you want to impress your friends.) PPC is mostly used in Search Engine Results Pages. (aka SERP. See? You’ve already learned three…
Facebook Poke
One of the favorite features on the social media networking site Facebook, is the poke. “The (facebook) poke feature can be used for a variety of things on Facebook. For instance, you can poke your friends to say hello. When you poke someone, they will receive a poke alert on their home page.” Poking was one of the original features of Facebook. It is often imitated but never duplicated.
Google Places for Local Search Optimization
Google Places controls the business listings for Google Maps and Google Search. By verifying your Google Places listing, the business owner gets control of their listing. They can then customize their listing for visitors in Google Places. Google Places also has advanced features such as: deals, website, video, or photo spotlight, analytics and targeted advertising options. We are huge fans of Google Places because it can have a dramatic effective on your local search optimization…Think about this… 60%-70% of search goes though Google. Why would you not have your own listing in Google Places? Need help getting your listing up?…
What is Twitter
Twitter (“to chirp”) is a social media service which allows you to post a message up to 140 characters. These messages are called “tweets” which can be read by your twitter followers. Tweets can also include links to pictures, videos, websites, your location, etc. Your tweet is displayed on your twitter profile page and on the feed of your followers. Twitter is used my millions users, some o f the popular celebrities on twitter are: Ochocino, Aaron Rodgers, Kim Kardashian, Charlie Sheen, and Tuna Traffic. What is Twitter? – Explania
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is defined by the community on Wikipedia as: “The process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.” At Tuna Traffic we use our SEO process to connect your business with the right search queries. The goal of our SEO program is to connect you with the customers that need your services or information. To connect with the right customers you need to figure out where to apply your SEO effort. SEO becomes a game of strategy and tactics as…
Bounce Rate
Bounce Rate is a analytical metric that measures the percentage of users the visit just one page leave. A good average target for bounce rate is 30%-40% but, this is a relative number and it will vary based on your industry. When consider your bounce rate target, YOU MUST take into account the type of business or website you are measuring. For an example a personal blog that expresses new content on a regular bases should have a much lower bounce rate than a widget wholesale firm who has content that is more static.
Site Barnacling
Creating links to your website that have almost nothing to do with your business. This practice is considered a “b…