4 Ways Buyer Personas Build Connections With Your Customers
So, your business wants to find the perfect customer and reach them in the best way possible. Instead of casting a wide net and wasting time and resources, turn to a buyer persona to narrow your target to the customers who truly want and need what you’re selling.
3 Reasons Why You Still Need Marketing In A Supply Chain Crisis
Should You Be Marketing During a Supply Chain Crisis? This blog shares 3 key insights into effectively marketing your business during a supply chain crisis, including building brand awareness, communicating to customers, and implementing strategic initiatives. We’re in a global supply chain crisis. And it’s not going away any time soon. Many of our clients and prospects we are talking to are dealing with significant supply chain challenges that began early in the pandemic and are predicted to continue for months. In particular, our manufacturing clients tell us that they simply cannot get raw materials and are struggling with unforeseen…
The Next Wave: Tuna Traffic’s 2022 B2B Marketing Projections
In a year defined by uncertainty, one thing remains certain-the pandemic transformed the business landscape. For B2B companies, adapting to this new reality, effectively reaching your target audience, and meaningfully connecting to their needs has never been more vital to your bottom line. So what does this mean for your marketing? We’ve compiled our top 2022 B2B marketing trends to boost your sales and make some waves in the coming year. By 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels. (Source: Gartner) So Long Traditional Sales. Hello Digital and Mobile-First. Simply put, the…
AI Video for Marketing: Make Artificial Intelligence Work for You
Video captures a viewer’s attention in a way text and images can’t. A 2021 survey showed that people on average watch 2.5 hours of online video per day, up from 1.5 hours per day in 2018. Thanks to advances in artificial intelligence (AI) technology, there are new ways to create videos without needing cameras or actors. Read on to learn how Tuna Traffic can help you incorporate AI video into your marketing strategy and better engage clients.
Riding Out The Post-COVID Digital Marketing Wave
First off, the universal truth about COVID-19: It has exponentially accelerated digital marketing, especially how your customers engage with your company and purchase your products. What does this mean for the digital marketplace? It’s more crowded and competitive, most noticeably in paid advertising. Simply put, businesses will need to do more and invest more to break through, get noticed, and grow sales.
The 4 Realities Of Post-COVID Marketing (And What Your Business Needs To Do About It)
There’s no doubt about it. COVID has changed all of us. And, the marketing world is no different. The strategies that were effective for your business, pre-COVID, aren’t going to cut it now. (Plus, doesn’t that feel like a million years ago?) The light at the end of the pandemic tunnel is here, and it’s time to understand the new realities of post-COVID marketing. Read on to find out how to come out the other side of COVID stronger than ever).
The Problem with the Typical Marketing Funnel
You’re probably familiar with the Marketing Funnel. A typical Marketing Funnel starts with the Awareness Stage at the top and then funnels (funny how that works, huh?) into the Consideration Stage, Conversion Stage, Loyalty Stage, and Advocacy Stage. Gravity (and physics) tells us that those moved from the top should end up at the bottom and at the bottom – the converted customers sit. That’s because the Marketing Funnel model is a linear strategy – that doesn’t account for customers skipping through stages.
What Is Retargeting?
(And Is It Right For Your Brand?)
What Is Retargeting? (And Is It Right For Your Brand?) What a wonderful world it would be if every time someone visited your website, they straight away made a purchase. That’s what’s called a linear buyer’s journey. And, let’s face it, it’s pretty rare. The reality looks more like someone visiting your site, then leaving it. A few months later, they come upon one of your blog posts, read it, and leave your site again. Weeks later, they reach out to your sales team. Then, after several more discussions with sales, they decide to buy. While it’s the same result,…
From the Back End: How to Give Your Visitors What They Want
From the Back End: How to Give Visitors What They Want Your customer’s expectations are ever-changing. There are over 1.5 billion websites on the web, so it’s safe to say “just having a digital presence” no longer cuts it – your visitors crave authentic content hosted in an intuitive and user-friendly style. So how does one compete? Start by understanding what your visitors are looking for, and in case you missed it – we tell you in our What Your Visitors Want Infographic (download it here). The premise is that your customers want a seamless and instinctive user experience. Which…
PPC Google Ads Explained
We heard from you. You want more “give it to me straight” explanations of this ever-changing landscape we call digital marketing. Now that you better understand Google Analytics KPIs, you’re ready to tackle PPC Google Ads. So here’s your cut-to-the-chase guide. What Are PPC Google Ads, Anyway? PPC (aka Pay-Per-Click) is paid online advertising. Google Ads is Google’s version of PPC. It’s all part of a larger category of digital marketing called Search Engine Marketing. (aka SEM, if you want to impress your friends.) PPC is mostly used in Search Engine Results Pages. (aka SERP. See? You’ve already learned three…