Marketing
Tuna’s Well-Formed Teams: Helping Your Business Reach the Finish Line
When you think about high-performance racing, you probably envision the racetrack, the cars, and especially the person behind the wheel – the driver. But believe it or not, there’s more that goes into winning a race than just the talent and expertise of the driver. In fact, a single race car driver has a High-Performance Racing Team made up of hundreds of people behind them that all hold agile values. There’s more that goes into winning a race than just the talent and expertise of the driver. The same is true for your business. The driver (the business owner) is…
How to Drive Traffic to Your Website Explained with Delicious Flapjacks!
Whether you’ve used a pre-made mix (a templated theme) or made it from scratch and it’s just the right shape, size and consistency, once your website is “cooked” and ready to launch, the recipe doesn’t always account for what’s next – but your business should. Once your website is ‘cooked’ and ready to launch, the recipe doesn’t always account for what’s next – but your business should. We pondered this over breakfast one day, and we got to thinking. Often times, businesses overlook what comes after the “flapjack” (their website) is done and miss so many opportunities to learn these…
10 Things You Can Do Right Now to Improve Your Digital Marketing ROI
If you could give your business’ digital marketing strategy a grade, what would it be? Let’s face it, every organization has areas to improve and optimize. But with limited resources, why prioritize marketing? Consider this: only 29% of people want to talk to a salesperson to learn more about a product, while 62% will consult a search engine. (HubSpot, 2016) If your website isn’t properly optimized, the likelihood of being visible when your customers are looking is going to be low. Not only this but if your customers want to learn about your product or service before speaking with you,…
The Top 5 Ways to Boost Your Company’s Online Reputation Management
Online reputation management may be one of the most important actions your company can take in 2019 whether you are B2C or a B2B. People trusting word of mouth recommendations for purchasing decisions is a tale as old as time. But we now live in a world where consumers no longer have to know someone personally who has used a product or service to learn about it. Online reviews are the word of mouth of the digital age. In fact, 85% of consumers trust online reviews as much as personal recommendations (BrightLocal). So when was the last time you checked…
Tuna Brown Bag Series: About Content Planning
By Erin Ramczyk, Senior Content & Marketing Strategist Introduction Recently, Tuna Traffic relaunched our Brown Bag “lunch and learn” sessions once a month, to fulfill our internal mission of strengthening our well-formed teams. Lucky for you, we decided we couldn’t keep all the new content strategy and tactics to ourselves. Here is the latest installment of our Brown Bag series: Content Planning. First and Foremost: What Is Content Planning? According to the MarTech Dictionary, “Content planning refers to the process of determining the subject matter, format, timing and frequency, and delivery channels for information that is intended to help and build rapport with (a) target audience(s)….
The Power of Digital Marketing and Hype of Bird Box
When you think of marketing, you generally think of a cohesive message from a business to an audience — not the Netflix thriller Bird Box, however […]
8 Great Reasons to Celebrate Tuna’s 8th Birthday
It’s Tuna Traffic’s 8th birthday! From exciting growth and some incredible projects for clients to overhauling our space, adding new Tunas to our team, and more, we’ve got a lot to celebrate. Here are 8 things we’re celebrating, and while it may be OUR birthday, we’ve got some gifts for YOU! 1. It’s all about our clients. Our clients are the reason we get to do the incredible work that we do. These cool client projects are living, breathing examples of the kinds of work we live for: 2. NEW Tunas: Meet Angela, Senior Marketing Strategist. We simply could not do…
A Complete Guide to Google Ads
By Sammi Dittloff, Digital Marketing Specialist Skip to What You Want to Learn About Google Ads So, What’s a Google Ad? Why Use Google Ads? Bidding Strategies Ad Types So, How Do I Start Google Ads? Types of Search Ads A Word About Ad Extensions More Resources Get Your Free Digital Marketing Consultation! Introduction Recently, Tuna Traffic relaunched our Brown Bag “lunch and learn” sessions once a month, to fulfill our internal mission of strengthening our well-formed teams. Lucky for you, we decided we couldn’t keep all the helpful nuggets to ourselves. Here is the first installment of a series…
5 Ways to Knock Your B2B Content Marketing Out of the Park
As a savvy marketer, you may be aware that creating a B2B content marketing strategy is important. You may have even been encouraged to do things like start blogging and post on social media. But will doing these things really help your bottom line? The short answer? Yes. But not just any content will do. If your perception of content marketing is all funny memes and goat videos, then you’ve “goat” it all wrong. Your success hinges on having a thoughtful B2B content marketing strategy. A good content strategy anticipates the needs of your key audiences throughout the buying…
B2B Content Marketing: Are You Overlooking Micro-Moments?
What do your customers need from you during the buying process? What kinds of questions do they ask? Would you say that your B2B content marketing strategy anticipates the needs of your customers? Do your website and social media accounts answer their burning questions? These questions highlight the kind of information customers are searching for in a micro-moment, defined by Google as “an intent-rich moment when a person turns to a device to act on a need – to know, go, do, or buy.” If your website merely provides information about your products or services, you need to re-think your…