This blog explains how a website audit analyzes your website’s health in key areas that impact performance, user experience, and revenue-generating conversions.
Dynamic — that’s the word that best captures the future of B2B marketing in 2023. It’s no surprise. As we predicted a year ago, 2022 was undoubtedly a year of transformation, born out of 2021’s pandemic-induced uncertainty. And now, after several months of dipping toes into a new business landscape, 2023 is upon us, and now is the time to adapt and adjust to how the B2B market, from buyers to brand purpose, has evolved.
Your 2023 marketing plan is ready to roll. Or is it? Can you and your team easily connect all the big-picture thinking to the tactical work that needs to get done? This blog details how roadmapping is integral to a successful marketing plan.
From analyzing the past to assessing the present to anticipating the future, a lot goes into planning your 2023 marketing strategy. This blog details six tried and true steps to get you started down the right path.
Just like businesses are governed by laws, so are websites. And these legal requirements are crucial — to protect your company and your customers. What policies do you need on your website to stay in compliance, and what should each policy include? In this blog, we’ll delve into three biggies: data privacy, cookies, and terms of service.
PPC advertising isn’t just paid search campaigns, and it isn’t a one-size-fits-all marketing strategy. This blog takes a deeper dive into display, retargeting, shopping, and video advertising and how they can benefit your business.
So, your business wants to find the perfect customer and reach them in the best way possible. Instead of casting a wide net and wasting time and resources, turn to a buyer persona to narrow your target to the customers who truly want and need what you’re selling.
Should You Be Marketing During a Supply Chain Crisis? This blog shares 3 key insights into effectively marketing your business during a supply chain crisis, including building brand awareness, communicating to customers, and implementing strategic initiatives. We’re in a global supply chain crisis. And it’s not going away any time soon. Many of our clients and prospects we are talking to are dealing with significant supply chain challenges that began early in the pandemic and are predicted to continue for months. In particular, our manufacturing clients tell us that they simply cannot get raw materials and are struggling with unforeseen…
In a year defined by uncertainty, one thing remains certain-the pandemic transformed the business landscape. For B2B companies, adapting to this new reality, effectively reaching your target audience, and meaningfully connecting to their needs has never been more vital to your bottom line. So what does this mean for your marketing? We’ve compiled our top 2022 B2B marketing trends to boost your sales and make some waves in the coming year. By 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels. (Source: Gartner) So Long Traditional Sales. Hello Digital and Mobile-First. Simply put, the…
Video captures a viewer’s attention in a way text and images can’t. A 2021 survey showed that people on average watch 2.5 hours of online video per day, up from 1.5 hours per day in 2018. Thanks to advances in artificial intelligence (AI) technology, there are new ways to create videos without needing cameras or actors. Read on to learn how Tuna Traffic can help you incorporate AI video into your marketing strategy and better engage clients.