B2B Content Marketing: Are You Overlooking Micro-Moments?
What do your customers need from you during the buying process? What kinds of questions do they ask? Would you say that your B2B content marketing strategy anticipates the needs of your customers? Do your website and social media accounts answer their burning questions? These questions highlight the kind of information customers are searching for in a micro-moment, defined by Google as “an intent-rich moment when a person turns to a device to act on a need – to know, go, do, or buy.” If your website merely provides information about your products or services, you need to re-think your…
Discovery Workshops: Plan a Brilliant B2B Marketing Strategy for 2019
As 2018 winds down, your business is undoubtedly reflecting on how the year went and thinking about what’s next. How did your marketing efforts go and how do you know? What are your business goals in 2019? And how will your B2B marketing strategy drive these goals? At Tuna, our Discovery Workshops are flying off the shelves. This is because of how invaluable this kind of planning is for businesses just like yours. From in-depth questionnaires to customer empathy mapping, buyer journey exercises and more, we leave no stone unturned. In-depth customer analysis is key to building a B2B marketing…
GDPR Compliance: What is It and Should I Be Worried About It?
GDPR compliance can be confusing, but Tuna Traffic is here to help you through it Unless you haven’t been reading your emails for the past couple months, you’ve probably heard something about GDPR compliance. You’ve at least noticed that basically every website you use is updating their privacy policies. So, what is the GDPR? Should you be worried about anything? And what steps should you take before the fast-approaching May 25 deadline? Tuna Traffic has been digging into this regulation, and here’s what we know: What is the GDPR? The GDPR stands for the “General Data Protection Regulation.” It’s a…
The Ultimate Checklist For Hiring An Inbound Marketing Agency
When you’re in the market to hire an inbound marketing agency, it can feel like you’ve entered a new and strange dating scene, looking to make the right match. As much as that thought may make you audibly groan, the reality is, there’s a little bit of matchmaking in finding the right technology and marketing company to meet your business needs. Sure, you don’t need an inbound marketing agency that likes pina coladas and getting caught in the rain. But, wouldn’t it be great to meet a nice inbound marketing agency who gets you? And we mean, really gets you?…
How to Optimize A Youtube Video For SEO
YouTube has come a long way from just being an epicenter of funny videos. It’s currently the second largest search engine, processes more than 3 billion searches a month and 100 hours of video are uploaded every minute. Yet the platform is an untapped traffic source. You’ve heard all about how important Search Engine Optimization (SEO) is for your website, but it shouldn’t stop there. As digital marketers, the team at Tuna Traffic is all about finding a variety of ways to drive traffic to our clients’ sites and appear in the top search results. With video marketing on the…
4 Expert Tips To Creating Content That Connects
As Senior Writing Guru for Tuna Traffic, I craft a whole lot of original content for a myriad of customers. While I am indeed a ghost writer (you’ll never see my name in a customer’s blog byline, for example) I prefer to think of myself as more of a content chameleon, transforming my words to enhance our customer’s brand and directly connect with their target audience. To write as an expert means you’ve got to discover your customer’s voice, capturing the look and feel of their brand through language. For me, that’s where the fun comes in. But, I’m guessing…