Lori TunaTraffic Senior Writing Guru

4 Expert Tips To Creating Content That Connects

As Senior Writing Guru for Tuna Traffic, I craft a whole lot of original content for a myriad of customers. While I am indeed a ghost writer (you’ll never see my name in a customer’s blog byline, for example) I prefer to think of myself as more of a content chameleon, transforming my words to enhance our customer’s brand and directly connect with their target audience. To write as an expert means you’ve got to discover your customer’s voice, capturing the look and feel of their brand through language. For me, that’s where the fun comes in. But, I’m guessing…

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