Keywords for Paid Search Ads

4 Keyword Match Types That Make (Or Break) Paid Search Ads

Keywords are the building blocks behind PPC advertising and Search Engine Optimization (SEO). When it comes to PPC advertising, keywords are what determines when your paid search ad gets shown to prospective customers. If used correctly, your keywords will put your company in front of interested buyers precisely when they are searching for a product or service you provide. That’s why understanding the different match types and how they work is critical.