Collaborative Marketing

Collaborative Marketing That Compels, Connects, and Converts

Anyone can make a website. But create a dynamic web presence that melds creative vision, design inspiration, data-driven processes, expert technologies, and proven strategic thinking? That’s what we do. With collaborative marketing, we build a powerful web presence filled with compelling content that meaningfully conveys your brand, drives online visibility, boosts engagement, generates leads, increases sales, and delivers significant ROI.

We do all of this by working with you, asking questions to build a deep understanding of your business, your ideas, your goals, and your dreams. Whether you’re a mom and pop shop, an entrepreneurial endeavor, or a global enterprise, we know what it takes to create the most authentic and interactive touchpoint of your brand. That’s what we call Collaborative Marketing. And it works.


We unify content and design to create a web presence that reflects your authentic voice, offering a visual experience, with search optimized keywords to connect with your customers and builds a relevant and engaging brand identity to set you apart.


Brand Identity - Tuna Traffic Creative

We dig deep into what makes your brand tick, working with you to discover, detail, and develop your brand’s purpose, positioning, proposition, promise, and personality.

What’s In It For Me?

Identifying your brand’s “why” is bigger than “selling stuff.” Your “why” is the backbone of your company, making your brand real, relevant, and resonant with your customers.

& Creation

Content Strategy - Tuna Traffic Creative

It’s not what you say; it’s how you say it. We refine your brand’s narrative, heightening its impact with expert SEO, weaving it through your website copy, blogs, emails, social and video.

What’s In It For Me?

You talk, we write. We find the best content comes straight from you. From discussions with you, we craft content that captures your voice and converts your customers.


Graphic Design Icon - Tuna Traffic Creative

A picture may be worth a thousand words, but it’s also worth thousands of clicks. From logo design to style tiles to mockups, we design to enhance your brand and entice your customer.

What’s In It For Me?

Artfully-tailored graphic designs that transform aesthetics into a cohesive marketing strategy, speaking to your customers with more than just words.

First Web


We design with your customers in mind. Meaning, we build you a responsive website, ensuring a seamless experience for visitors no matter on what device they view your website.

What’s In It For Me?

No slogging through endless menus, excessive scrolling, or zooming to read the text. Just easy navigation, intuitive functionality, and pain-free purchasing.


Video Production - Tuna Traffic Creative

Nothing cuts through the clutter like video. Whether it’s first-person testimonials, social ads, or broadcast TV commercials, video reaches and responds to your audience.

What’s In It For Me?

The end of AV club-style videos. From quick snippet videos on social platforms to highly-produced Hulu spots, we expertly plan, shoot, and edit your video.


Photography Icon - Tuna Traffic Creative

Professionally produced photoshoots and product photos are powerful tools to elevate your brand, visually capture your company culture, and showcase your products.

What’s In It For Me?

High-quality headshots, culture photos, and e-commerce-ready product photos, so your customer can accurately see what they’re purchasing.


Print Content Icon - Tuna Traffic Creative

What ensures your marketing message has that extra oomph? Print. With a focus on consistency, quality, and ROI, we design print marketing support materials that maximize your impact.

What’s In It For Me?

We create brochures, sell sheets, presentations, visual aids, letterhead, and business cards that ensure a cohesive and powerful marketing message.

Our Clients Come In All Shapes And Sizes

Digital Marketing

We collaborate with you to deliver focused, performance-based digital marketing that converts visits into purchases by getting your brand in front of the right customer at the right time.


Digital Marketing Icon - Tuna Traffic Digital Marketing

The power of digital advertising is undeniable. Effectively reach your audience, build brand awareness, and keep your business in front of already interested customers.

What’s In It For Me?

Significant ROI. We are students of your target customers’ viewing behavior, watching where they visit, and where they’ll visit again. We make sure your ad is there to meet them.


Pay Per Click - Tuna Traffic Digital Marketing

PPC advertising reaches your most qualified audience where they’re already looking, getting a leg up on the competition while boosting your brand to the top of your market niche.

What’s In It For Me?

We actively monitor and manage your PPC campaigns. Using real-time analytics, we assess and adjust to amplify your conversions and revenue-producing results.

Search Engine

Search Engine Optimization - Tuna Traffic Digital Marketing

We take a comprehensive approach to SEO, planning on-page and off-page strategies that do more than rank, so your visitors stay on your website, interact with your content, and take action.

What’s In It For Me?

There’s no guesswork here. We research and analyze every facet of your web presence, crafting a custom strategy based on hard data to deliver the best results.

Local Search

Local Search Monitoring - Tuna Traffic Digital Marketing

The easiest way to build a loyal, local customer base? Optimized local search marketing with online review management instills trust and makes your business a household name.

What’s In It For Me?

A leveraged local presence. We build a strategy that integrates, optimizes, and expands your local content, as well as tracks, responds, and encourages review feedback.


Conversion Optimization Icon - Tuna Traffic Digital Marketing

It’s data-driven and tactical. Maximizing your website’s effectiveness to turn visitors into customers requires user experience analysis, sales funnel audits and detailed testing.

What’s In It For Me?

We implement A/B testing, craft powerful value propositions, and create urgency for your customer to act. The result? Dramatic improvements to your ROI.


Email Marketing - Tuna Traffic Digital Marketing

By having a direct channel to reach your customers, email marketing is a cost-effective and highly personalized method to build trust, as well as generate and nurture leads.

What’s In It For Me?

No spam marketing. We develop email campaigns that cut through the clutter, drive a high open rate, and foster strong B2B and B2C relationships.


Event Marketing - Tuna Traffic Digital Marketing

Whether it’s a tradeshow, workshop, conference, or competition, there are simply so many ways to market your business and products through events. And they all drive leads and sales.

What’s In It For Me?

From in-person to online, early registration to tradeshow tear down, we help you plan, organize, and execute your event, boosting your bottom line the whole way.


Social Media Icon - Tuna Traffic Digital Marketing

Social media is potent, and tapping into the right platforms with the right audiences to drive customer engagement and loyalty is the key to your social success.

What’s In It For Me?

A social media plan that works. We build and monitor your online community, promote your brand, and drive real engagement on the platforms that best fit your business.

Data Analytics

We crunch the numbers, identify key performance indicators, measure, track, and evaluate the effectiveness of your marketing initiatives to make strategic, data-driven decisions that grow your ROI.


User Experience Icon - Tuna Traffic Data Analytics

As your website’s fly on a wall, we observe your customers as they interact with your brand and journey through the buying cycle, positioning you to meet their needs along the way.

What’s In It For Me?

We know your customers and empathize with their experience. From our analysis, we gather rich insights and data to market your brand in the best way possible.


Analytics and Reporting - Tuna Traffic Data Analytics

Numbers don’t lie, but they may require some explanation. From pageviews to conversion rates, we tailor our reporting to what matters for you. And we’re happy to dig into it with you.

What’s In It For Me?

Knowledge when you want it. We keep our fingers on the pulse of your marketing efforts and arm you with data to make the most informed decisions for your business.


Marketing Strategy Icon - Tuna Traffic Data Analytics

Hands down, CRMs are robust tools for optimizing customer interactions at every stage of the buying cycle. We work with you to strategically harness your CRM’s power.

What’s In It For Me?

Improved customer relationships, new leads, and heightened customer loyalty, all with the data to support every streamlined, revenue-generating activity.

Our Process: How We Create Your Marketing Strategy

It’s A Collaborative Effort, Gathering Your Feedback With Every Step

1. Discovery & Strategy

We start with our Discovery Workshop, asking questions to understand you, your brand, your customers, your goals. Then, we develop a strategic marketing roadmap to guide our efforts and foster our collaboration.

2: Design

We present multiple design solutions that engage your customer with your brand in a meaningful way. We curate a style guide to house all visual elements of your brand, including style tiles, logos, typeface, mood boards, and iconography.

3: Content

Through interviews with you, we capture the sound of your brand and develop a brand voice guide detailing the tone for all marketing content. We draft compelling, optimized messaging that tells your brand’s story and authentically connects with your customers.

4: Launch & Implementation

Once we have your final approval, we systematically vet your site before we launch. We follow best practices to evaluate overall user experience, mobile responsiveness, browser compatibility, redirect functionality, and site speed.

5: Analytics & Review

We gather data from traffic sources to conversion rates to user demographics. We employ comprehensive tracking tools, user experience studies, and heat mapping software, gaining data-driven insights and robust reporting to refine your marketing strategy.

What Our Clients Say

"I could not do my job without Tuna Traffic's support. They are integrally involved with 3Back's development and delivery, with particular emphasis on planning and implementing our marketing strategy. Tuna Traffic's people support me at every turn; they understand our business, provide valuable insights, and do most of the behind-the-scenes work that makes me successful. They are part of my team -- it is a true collaboration."


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Your Marketing Can

Schedule Your Virtual Strategy Meeting Now. Let’s Collaborate!

Contact Us Short - Collaborative Marketing



VP of Client Solutions

Lisa Dodd<br>
Senior Creative Lead


Senior Creative Lead