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Leaving Our Beauty Mark: How Tuna Traffic Rejuvenated Quintessa Aesthetic Center Into A Beautiful (And Profitable) Web Presence

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My Quintessa Apple Devices 2017

Quintessa Apple Devices

When we started working with Quintessa Aesthetic Center, we realized our businesses are actually quite similar. Granted, one offers state-of-the-art surgical and non-surgical cosmetic services and the other cutting-edge marketing and technology. But, our company missions are the same: to use our trusted expertise to provide results-driven value to our customers that propels their success. Quintessa does this by being a leader in customized specialty treatments for facial and body rejuvenation. Tuna Traffic does this by being a trailblazer in tailored digital marketing and dynamic UX (user experience).

That trailblazing is exactly why Quintessa sought our help.

The Challenge:

Quintessa came to us asking for help with a digital marketing facelift. Like many cosmetic surgery centers across the country, Quintessa’s website was a pre-packaged system they purchased through a large website service provider. Their site offered cookie-cutter services and generic content with nothing that distinguished them from anyone else in their field. Without an ounce of customization, Quintessa’s old site was doing absolutely nothing for them. Low traffic, little engagement, no real sign of results.

The Solution:

We knew from the get-go that to rejuvenate Quintessa’s digital impact; we needed to seriously rehaul their entire digital marketing. This would require researching, refreshing, and refining every aspect of their web presence. Even more importantly, this would require crucial work that many of our fellow marketing and technology companies fail to invest in: taking the time to understand their business from head to toe. That key knowledge would poise Quintessa for immediate success.

The Focus:

Tailored landing pages chock full of content that dynamically converts visitors into leads.

  • Assessed and identified robust digital ROI for Quintessa to get the biggest bang out of their buck.
  • Implemented Hub Spot for effective lead generation and persona management.
  • Consolidated two independent sites to one newly branded relaunch.
  • Developed responsively-designed, interactive “choose your journey” interactions.
  • Executed SEO and local search optimization to drive organic traffic.
  • Initiated focused lead funneling to deliver sales team instant data on prospects.
  • Refreshed the Quintessa brand through consistent email templates.
  • Enhanced engagement with Quintessa’s audience through targeted remarketing campaigns.
  • Coordinated event promotion and co-op tie-ins to heighten product impact.
  • Delivered conversion data consulting to educate Quintessa on their digital marketing spend, make smart, agile changes, and strategically plan future campaigns.

“Tuna Traffic gets it. They understand the importance of truly partnering with their customer. The Tuna Team makes it their top priority to fully understand our business, our brand, and our needs. The way their entire organization approaches work is completely customer-focused; setting Tuna apart from all other marketing and technology companies out there. From the developers to the marketing teams to even the accounting department, Tuna’s work is agile and transparent. We were in constant communication, letting us make smart decisions every step of the way. Tuna Traffic consistently delivered; helping to transform our business and get us amazing results.”

Nicholas B. Putz
VP of Marketing & Communications

The Results:

The refreshed, rejuvenated Quintessa Aesthetics skyrocketed to be the leader in their market, owning the field for aesthetic centers that offer cosmetic surgical and non-surgical services. And this is just the beginning.

See the revenue-generating transformation for yourself.


 

Is your digital marketing in need of a face lift?
Give us a holler. Let’s make it happen.