Posts by Paul Zivney
Do You Need a CRM?
Performance marketing is not about vague promises but about delivering real, measurable results. It’s about tracking what truly matters: sales, leads, and actual conversions. Discover how performance marketing can drive concrete actions, ensuring every marketing dollar spent delivers tangible value to your business.
Read MoreWhy Social Media Isn’t Just for B2C Marketing Anymore
Social media. It’s everywhere in our daily lives. So why are B2B companies late to the party? Discover why now is the time for B2B to embrace social media and learn how to harness its power to build relationships, generate leads, and drive sales.
Read MoreWhat No One Tells You About Marketing ROI
ROI is commonly considered the gold standard metric to assess the success of your marketing efforts. But, when it comes to B2B marketing, is ROI always the best measurement? Or is it misleading? This blog digs into how to apply ROI to get the most accurate read on your marketing’s success.
Read More4 Keyword Match Types That Make (Or Break) Paid Search Ads
Ask any marketer worth their weight in salt, and they’ll tell you that GA4, the newest version of Google Analytics, continues to be a hot topic. But, does the GA4 hoopla really matter for your B2B marketing efforts? In this blog, we’ll explain what GA4 is and why it’s crucial for your business’s online presence right now and into the future.
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