QUESTION:
Where are Your Buyers?
Answer: Online
The reality is, the B2B Manufacturing world has changed. Gone are the days when acquiring new business was as simple as a handshake. Sure, in-person sales calls, tradeshows, and referrals are still part of your business, But repeatedly attracting, generating, and nurturing the right leads that convert into sales? That, now more than ever, is driven by effective and engaging digital marketing.
Your customers are online. They’re searching for manufacturing companies like yours to provide solutions. If your marketing relies on traditional ways to reach these customers, you are missing out on huge opportunities for growth. Simply put, when it comes to B2B manufacturing, your digital marketing matters. That’s our specialty.
We Speak Your Language
We Leverage Your Knowledge
We Have a Proven Track Record
We Are Dedicated To Your Success
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Manufacturing Companies We've Worked With
Shamrock Labels
Pack Logix
BD
Vista Apex
Pioneer Packaging
International Thermal Systems
Drug Package
Doran & Ward Packaging
Stalcop
REI Rebuilders Enterprises Logo
DCP International
We Know Manufacturing Marketing
CRM and
Marketing Automation
Prioritize, track and streamline every interaction to deliver a more personalized customer experience cultivating and nurturing prospects into repeat buyers.
What’s In It For Manufacturers?
Undeniably better customer relationships. From a robust CRM to API integrations to email marketing, we automate your efforts, provide detailed analytics, and more sales opportunities to grow revenue.
Buyer Persona
Development
Buyer personas are fictional representations of your ideal customer - their buying journey, their triggers, their pain points. Buyer personas are the bedrock of all successful marketing efforts.
What’s In It For Manufacturers?
Power and knowledge. With in-person tradeshow interaction dwindling, the more precise you can pinpoint your buyers’ unique needs, challenges, and expectations, the more successful your targeted marketing efforts will be.
Lead-Generating
Content
Whether it’s a corporate purchasing manager or a small business owner, your buyers want engaging, relevant, and credible information to make their buying decisions.
What’s In It For Manufacturers:
Solutions-based, SEO-driven content including case studies and sell sheets establish your company as trusted experts. Email opt-ins, product catalogs, and screening forms maximize lead generation.
Digital
Advertising
Digital advertising reaches your most qualified audience where they’re already looking, getting a leg up on the competition while building your manufacturing company’s online reputation.
What’s In It For Manufacturers?
Significant ROI. We actively monitor and manage your advertising campaigns. Using real-time analytics, we assess and adjust to amplify your conversions and revenue-producing results.
Search
Engine
Optimization
SEO for manufacturing is data-driven, holistic, and custom-crafted with on-page and off-page strategies that do more than rank in a search.
What’s In It For Manufacturers?
Quality leads. Our comprehensive approach boosts your manufacturing company’s visibility, driving the right traffic to stay and engage with your content and take action.
E-commerce
Your store is open 24/7 for item orders, spare parts, and service sign ups. This means your products, inventory, shipping, and payment processes require expert integration and flawless execution.
What’s In It For Manufacturers?
Loyal customers. From appealing product images and videos that grab your customers’ attention to convenient payment solutions to promotions that convert, E-commerce is no longer the future. It’s the present.
Our Process
Step 1: Strategy & Design
We start with the big picture. Defining your brand and your buyer, determining essential features, sales-focused platforms, and marketing initiatives for now and the future.
Step 2: Features & Development
Then, we begin building, creating the infrastructure with a robust CMS, e-Commerce technology, and mobile-friendly responsiveness to make your site come to life.
Step 3: Content & Optimization
We take a scientific approach to optimizing your site, so you not only bring visitors to your site, you convert browsers into buyers, and first-time buyers into repeat customers.
Step 4: QA & Launch
Before we launch, we systematically vet your site, following best practices to evaluate overall UX, mobile responsiveness, browser compatibility, redirect functionality, and site speed.
Step 5: Analytics & Review
From traffic sources to conversion rates to user demographics, we use detailed tracking tools and heat mapping software, gaining data-driven insights to refine your marketing strategy.
Step 6: Digital Advertising
With your website up and running, now is the time to get in front of the right people. We run targeted PPC campaigns to generate greater leads and drive more conversions.
Read About How Tuna Traffic Transformed Shamrock Labels’ B2B ECommerce:
The B2B Manufacturing World Has Changed. It’s Time For Your Marketing To
Schedule Your Virtual Strategy Meeting Now.
Sud
VP of Client Solutions
Lisa
Senior Creative Lead