Bounce rate websiteBounce Rate is a analytical metric that measures the percentage of users the visit just one page leave.  A good average target for bounce rate is 30%-40% but, this is a relative number and it will vary based on your industry.  When consider your bounce rate target, YOU MUST take into account the type of business or website you are measuring.  For an example a personal blog that expresses new content on a regular bases should have a much lower bounce rate than a widget wholesale firm who has content that  is more static.


Saravanan Shanmugabaskaran (Sud) is Co-Founder and Director of Client Solutions for Tuna Traffic. What does this mean in a nutshell? It means Sud helps businesses get found. By masterfully combining the latest in web-based technology and SEO (search engine optimization), tactical data analysis, focused customer research and innovative web design, Sud creates engaging and effective web presences for businesses big and small. With 10 years of diverse IT experience creating business solutions for a variety of companies and services, Sud’s expertise lies in actively listening to his client’s needs and fostering a partnership that delivers strategic and successful, state-of-the-art products and services. His extensive IT background has earned him a spot as a requested speaker on numerous technology-based topics. Sud’s exceptional people skills and collaborative spirit provide an unmatched customer experience for Tuna’s clients. Plus, he’s sharp as a tack, quick-witted and fun to be around. We call that the Tuna Traffic Triple Threat.