Site Barnacling: Creating links to your website that have almost nothing to do with your business. This practice is considered a “black hat” technique and can lead to major search engines down ranking your web site for having unrelated links. The assumption is that you are trying to manipulate the web page ranking result in a way the user (searcher) would not desire. site barnacling

Many search optimization company’s use these techniques to bring your web page ranking up. The result from doing this is often temporary and can result in a brief lift in revenue. However, when your website becomes  identified as not natural (paid for or other) you risk being punished by the search engines because you are trying to manipulate their results.

Why? It is in a Big Search Engine’s (Google, Bing, Yahoo, Ask, Facebook, etc.) interests to not allow paid for manipulation. Paid for manipulation limits freedom of choice from users. Search engine are used because they offer users a pseudo democratic process of popularity by presenting results that seem most relevant to the  user’s search query. Results are not paid for and they promise to debunk any rigging of the result. The goal is to have web pages be presented on merit of the page and what other users think of it.


Saravanan Shanmugabaskaran (Sud) is Co-Founder and Director of Client Solutions for Tuna Traffic. What does this mean in a nutshell? It means Sud helps businesses get found. By masterfully combining the latest in web-based technology and SEO (search engine optimization), tactical data analysis, focused customer research and innovative web design, Sud creates engaging and effective web presences for businesses big and small. With 10 years of diverse IT experience creating business solutions for a variety of companies and services, Sud’s expertise lies in actively listening to his client’s needs and fostering a partnership that delivers strategic and successful, state-of-the-art products and services. His extensive IT background has earned him a spot as a requested speaker on numerous technology-based topics. Sud’s exceptional people skills and collaborative spirit provide an unmatched customer experience for Tuna’s clients. Plus, he’s sharp as a tack, quick-witted and fun to be around. We call that the Tuna Traffic Triple Threat.