From the Back End: How to Give Visitors What They Want
Your customer’s expectations are ever-changing. There are over 1.5 billion websites on the web, so it's safe to say “just having a digital presence” no longer cuts it - your visitors crave authentic content hosted in an intuitive and user-friendly style. So how does one compete?
Start by understanding what your visitors are looking for, and in case you missed it - we tell you in our What Your Visitors Want Infographic (download it here). The premise is that your customers want a seamless and instinctive user experience.
Which leads us here - you now know WHAT they want, it’s time to learn HOW to give it to them. Here are 7 back end methods we implement to give visitors what they want (and expect).
1. We map out the customer’s journey.
From the first time they visit your website to the moment they become customers, it’s vital that your website meets the needs of your customers by answering the right questions in the right order.
2. We create agile Marketing strategies.
You have anywhere from 5 to 8 seconds of your visitor’s attention. This means you only get one first impression, so it has to be memorable and user friendly.
3. We implement a lean navigation bar.
There is nothing worse than a disorganized site with a confusing navigation interface. Your navigation bar should have streamlined content, a navigation hierarchy, and be a responsive design.
4. We improve website speed.
The spinning icon - it causes major user frustration. To enhance your page speed, we focus on finding solutions for the features that could slow you down like large images, distracting ads, and too many plugins.
5. We produce a robust SEO strategy.
You’ve heard about SEO, but do you really understand its importance? SEO takes into consideration the search terms and proper keywords your audience is searching for - it's how you get found.
6. We highlight and feature your positive reputation.
Customers want to know you’re trustworthy and reliable, and they don’t want to hear that information from you. So we connect social media platforms and customer testimonials to your website to help build customer confidence.
7. We ensure your website is mobile-first.
It’s a mobile-first world, and we’re all living in it. Being mobile-friendly not only improves technical SEO and search engine rankings, but it's also something users expect.
While some of this is easy to implement on your own, other methods might require additional skill and expertise. We know you are busy running a business, so if you find yourself in need of extra help - don’t be shy, reach out! We’d be happy to help you improve and/or refresh your digital presence so you’re set up for success this year and beyond.
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