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How to Drive Traffic to Your Website Explained with Delicious Flapjacks!

How to Drive Traffic to Your Website Explained with Delicious Flapjacks

Whether you’ve used a pre-made mix (a templated theme) or made it from scratch and it’s just the right shape, size and consistency, once your website is “cooked” and ready to launch, the recipe doesn’t always account for what’s next - but your business should.

Once your website is ‘cooked’ and ready to launch, the recipe doesn’t always account for what’s next - but your business should.

We pondered this over breakfast one day, and we got to thinking. Often times, businesses overlook what comes after the “flapjack” (their website) is done and miss so many opportunities to learn these modern tactics on how to drive traffic to their website.

Because come on, who wants to eat a pancake without butter, syrup, or your other favorite toppings?

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5 Delicious "Fixings" For Your Website

So go ahead and add your favorite fruit or slather on that delicious, locally made blueberry syrup! It’s time to drive traffic and create a presence online for your brand to truly sweeten your website investment. Here are 5 website “fixings” you shouldn't skip if you want to drive traffic to your website:

How to drive traffic to your website with Search Engine Marketing Digital Marketing Tuna Traffic

Whip up a generous helping of traffic

Once your site is live, the next goal becomes driving traffic - but how? Digital advertising drives brand exposure when people are looking. It is also particularly important while your site builds the authority needed to rank in the organic section of search engines (more on that next).

Digital advertising is particularly important while your site builds the authority needed to rank in the organic section of search engines.

Pay-per-click (PPC) advertising helps capture new traffic. Retargeting ads are shown to users who have already been to your site and can help drive these users to the next step in the sales funnel. There’s also social and video advertising. Get a crash course in digital advertising with Tuna's Brown Bag Series.

How to drive traffic to your website with Miscellaneous SEO Services- Search Engine Optimization Tuna Traffic

Fold in optimization for earned rankings in search engines

According to HubSpot, only 29% of people want to talk to a salesperson to learn more about a product, while 62% will consult a search engine.

This statistic helps to illustrate the importance of knowing how to drive traffic to your website through a detailed Search Engine Optimization (SEO) strategy.

According to HubSpot, only 29% of people want to talk to a salesperson to learn more about a product, while 62% will consult a search engine.

What exactly does an SEO strategy do? SEO is all about making your web presence search engine-friendly, so your business is visible when your customers are looking for your product or service.

If you think your site is optimized for search engines once and you’re done, think again. SEO is a long-term play and requires ongoing effort, like regularly creating targeted landing pages and other types of fresh content, and getting other related, reputable sites to link to yours, to name a few.

How to drive traffic to your website with New Content

Sprinkle on some great content

Once your site is live, having a plan to regularly create different kinds of content will give your audience a reason to come back.

For starters, consider what would be valuable or interesting to them. You might also develop content based on which frequently-asked-questions would be helpful to have on your site to help move customers through the buying process.

Whether it’s blogging, adding web pages, or creating visual content, make sure you have a content strategy for publishing and promoting fresh, optimized content regularly and consistently.

Having a plan to regularly create different kinds of content will give your audience a reason to come back.

Free and Paid promotions

Add a dash of content promotion to create inroads

Once you start creating content, you need to promote it. Ask yourself: when you imagine driving traffic to your website, would you rather one single road or multiple roads leading customers to your brand?

Basically, promoting your content in a variety of ways creates more opportunities for customers to find their way back to you.

Promoting your content in a variety of ways creates more opportunities for customers to find their way back to you.

The idea is to go where your audience is and use your content to help and draw them in. Email marketing and social media are great ways to promote your new content. For example, if you or your salespeople are on LinkedIn, re-posting your content as LinkedIn articles and engaging with your network can be great ways to demonstrate thought leadership.

Analytics and Reporting Tuna Traffic

Layer in some analytics to learn and iterate

If you don’t have analytics installed, you are missing key insights about your website.

In fact, stop reading this and go get analytics in place. We’ll wait. Ultimately, the goal is to be able to measure what’s working and change what isn’t.

Measure what’s working and change what isn’t.

There’s much to learn from analytics that can help inform future iterations, such as

  • How much traffic is your site getting?
  • Where is the traffic coming from?
  • What content is most popular?
  • How long users are staying on key pages?

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So, How Do You Drive Traffic To Your Website?

The answer here is simple: once you’ve put all of the ingredients together to create a website, set your sights on what’s next.

Sure, you could eat a plain flapjack. But just as a pancake tastes better with your favorite fixings once it’s done, your website ROI will be better with some digital marketing goodness once it comes off the griddle. And don't forget the value of staying agile: it's not just about making a perfect pancake, it's about learning how to make each one better than the last.

Alright, who’s hungry?

Not sure where to take your digital marketing next? Tuna Traffic’s Discovery Workshops are an effective way to align technology and marketing with your business goals. It’s not your average strategy session! Contact us to learn more.