4-Realities-of-Post-Covid-Marketing

The 4 Realities Of Post-covid Marketing (And What Your Business Needs To Do About It)

There’s no doubt about it. COVID has changed all of us. And, the marketing world is no different. The strategies that were effective for your business, pre-COVID, aren’t going to cut it now. (Plus, doesn’t that feel like a million years ago?)

The light at the end of the pandemic tunnel is here, and it’s time to understand the new realities of post-COVID marketing. Read on to find out how to come out the other side of COVID stronger than ever).

User Personas

1. Create a Human Connection

COVID has reinforced the need for personally relevant messaging that creates a human connection. And, to do that well, you need to understand more than just customer demographics.

What does that mean for your business?

Capture that human connection by identifying what deep down drives your customers’ purchasing behavior and how these insights impact their customer journey. Is it affordability (products/services that fit a budget)? Is it health (products/services that are trusted to be safe)? What about the environment (products/services that minimally impact the planet), society (products/services that work towards a greater good), or experience (products/services that make the most out of the moment)?

Competition Has Changed - Post-COVID Marketing

2. Your Competition Has Changed

Sure, you’re still competing with other businesses in your market. But, COVID accelerated your customers’ expectations of what to expect from you. Now more than ever, you’re competing against the last best experience your customer had with you.

What does that mean for your business?

All that quarantining and online time made your customer more savvy, and they will pick up on any disconnects between your marketing, sales, and customer service. Alignment here is critical. Breaking down these functional silos is a big step towards ensuring your customers’ experiences deliver on their heightened expectations.

DPL - Commercial Director

3. Relationships. Relationships. Relationships.

COVID thrust the value of the relationship into the spotlight. Nowhere is this more true than in B2B sales. Gone were tradeshows, networking events, and golf outings, just like that, the “normal way of doing things” was replaced by virtual interactions where trust and integrity (rather than charm and giveaways) drive sales.

What does that mean for your business?

It’s time to take a long, hard look at your relationships (and your messaging). Growth is grounded in building trust, listening to your customer, gaining valuable insights, and crafting solutions that meet their needs. We recommend adopting the Flywheel Model to focus strategies on the happiness of your customer.

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4. Agility Is Here To Stay

COVID quickly made one thing clear. Companies that were going to survive had to turn on a dime. And marketing needs to lead that effort. From updating website images to reflect our masked, socially distanced world to delivering well-crafted messaging around supply shortages, agility became the driver for all decisions.

What does that mean for your business?

Traditional long-lead-time creative approaches and annual budget planning feel like they’re caught in a time warp. Adapting and adjusting is the new normal, and it’s going to stay that way. If your marketing isn’t agile, your company won’t be either.

So Now What?

COVID has transformed the marketing landscape. The good news? You don’t have to go it alone. As an agile marketing team, we’re poised to partner with you and hit the ground running, helping you to traverse this new marketing landscape and come out the other side of COVID stronger than ever.

Come Out The Otherside of COVID Stronger Than Ever

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Sud

VP of Client Solutions

Lisa Dodd<br>
Senior Creative Lead

Lisa

Senior Creative Lead

WRITTEN BY

Lori lives by the mantra, “It’s not what you say; it’s how you say it.” As Director of Content and Client Strategy, Lori is the wordsmithing wind beneath many of our clients’ wings. Known for capturing our clients’ brand voices with compelling clarity and consistency, she also is a frequent Tuna blog contributor. Her work includes The 4 Realities of Post-COVID Marketing (And What Your Business Needs To Do About It), and 9 Tuna Traffic Truisms. When not perusing a thesaurus, Lori can be found adding more zing to her arrabbiata sauce or searching for an easier way to pill a cat.