Informed Marketing Approach
At Tuna, we don’t propose a particular marketing strategy or channel on a whim. We use modern tactics to help us map out where your business needs to be and the best ways to reach your customers. From there, data helps fuel iterations to continually evolve your marketing to meet your customers at their point of need.
Strategy at Tuna
Let us know your business goals and, together, we can create a roadmap to help you get there.
Emerging Markets and Trends
Data from reporting is fuel for our Informed Marketing Approach. We consult a variety of sources for business intelligence to better understand your customers’ online behavior as well as provide insights about emerging markets and trends, and translate this into strategy for your business.
When it comes to marketing your business, it’s essential to have a handle on the competitive landscape. At Tuna, we perform a comprehensive analysis of everything from your competitors’ websites and social media accounts to their search rankings and pay-per-click keywords to better equip you to stand out in the market.
Persona Development & Customer Profiling
You won’t be able to effectively anticipate the needs and questions your customers have without first knowing who they are. That’s where Buyer Personas come into play. Buyer Personas are semi-fictional descriptions of your ideal customer based on market research and real information you have about your existing customers (HubSpot). At Tuna, we can help bring life to your hypothetical customers to inform website enhancements, content strategy, and other key aspects of your marketing.
Customer & Employee Surveys
Want to know what your customers and employees think of your business? Ask them! Customer and Employee Surveys can be used to better understand what draws people to your business, their likes/dislikes, and what they would like to see. This is great intel for any consumer and recruiting marketing efforts you may be planning. At Tuna, we can help develop and implement surveys, analyze the results, and translate these findings into actionable to-dos.
Wondering how Marketing Strategy can help drive your business?
Let us help you with your marketing roadmap!
At Tuna Traffic, our Discovery Workshops provide the tools, discussion, and analysis necessary to identify and align technology and marketing action items with your goals.
BUT DON’T JUST TAKE OUR WORD FOR IT
"I have worked with Tuna Traffic for three years now and it has been one of the best business decisions that I have made. Not only are they efficient and do high quality work, but they are proactive and always coming up with great ideas to optimize my online presence!"
KATE DOUBLER, REAL FOOD RN
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