Milwaukee Public
Library Foundation


Digital Strategy
Event Marketing
Donation Platform Management
Lead Generation
Content Creation
Video Production
Email Marketing
Social Media
Digital Advertising
Web Design & Development



Hitting Goals Out of the Park

Milwaukee Public Library Foundation engages donors and hosts fundraisers to help support the Milwaukee Public Library. MPL Foundation came to Tuna Traffic to help them create an online sweepstakes. Their initial goal was to raise $25,000 during October, with a Milwaukee Brewers suite package as the grand prize. We collaborated with them on several moving pieces: developed a baseball-themed campaign, launched a fundraising page, created content and design assets for a consistent messaging strategy, and ran an email marketing and social media campaign. Tuna also partnered on implementing new lead strategies for MPL Foundation, expanding their donor base. In just over three weeks, the Grand Slam Sweepstakes raised $26,875, or 107% of the goal, and an impressive number of new donors. Tuna is excited for extra innings with MPL Foundation soon, as the next project in the lineup is redesigning their website.


A Few of Our Solutions for
Milwaukee Public Library Foundation

  • Lead Generation

    Construct Email Campaign to Expand Donor Base

  • Content Strategy & Creation

    Produce Multi-Channel, Persona-Focused Strategy and Creative

  • Donor Education & Engagement

    Develop Marketing Collateral for Foundation and Board Outreach

“Collaborating with Tuna Traffic was simple, even when working virtually. The Tunas learned our needs quickly and supported us in launching an ambitious fundraising campaign on a tight turnaround. Our team felt like the Tunas’ talent added to our efforts immediately and became a seamless addition during this campaign. Donors, staff, community partners and Board members commented that the campaign exceeded expectations.”