Analytics & Reporting
Interactive Product Catalog
Labeled to Lead
Shamrock Labels provides solutions for the labeling needs of the healthcare and research industries since its inception in 1969. In 2017 they hired us to help Shamrock emerge ahead of the competitive landscape. In a collaborative approach, our team met with the Shamrock team for a Discovery Workshop and identified several strategies for improvement, including enhancements to their website and catalog. In the course of our work we improved the online shopping cart experience, increased conversions and reduced bounce rate. The new platform accurately portrayed the pride and success of Shamrock Labels while communicating their brand story.
A Few of Our Solutions for Shamrock Labels
Replaced Outdated Print Catalog of Over 13,000 SKU’s with a Seamless Digital Catalog
Implemented Digital Marketing Strategies Including Email, Social, and Lead Generation
Paid Advertising Conversions Increased by 30% YOY with Google, Display Networks and Retargeting
“The Discovery Workshop conducted by Tuna Traffic was a real eye-opener for the team at Shamrock Labels. We were able to get multiple types of sales/marketing staff in the room at one time to have a really productive conversation about who our customers really are, segmenting them properly to determine what products/services should be advertised and to which targets. It’s always hard to find the time to get away for a day but doing so was the beginning of a critical step to developing a robust and relevant marketing strategy. "