Tuna Traffic Truisms - Tunas swimming in a school

Q: What keeps our Tuna Team swimming in the same direction?

Especially at a time when we (and the world in general) must navigate through choppy and uncharted waters.

A: Our Tuna Traffic Truisms!

Read on to find out how our Tuna Traffic Truisms inspire and mobilize us.

Tuna Traffic Truisms

  • Laugh Often And Smile

    We know when to be serious and also when to not take ourselves too seriously. We recognize that there’s a whole lot of power in something as simple as a smile. We like to harness that power, within our team and with our clients, to do great things.

  • No Head Works Alone

    We spawn greatness when we put our heads together. If our wheels begin to spin, we seek out those who offer a differing, and often unconventional and ingenious, perspective to help us.

  • Bias For Action

    We hate dirty dishes, meaning we don’t let our work pile up. We move early and often, seeking feedback from our clients and our team, taking action, learning, and reflecting. One fin at a time.

  • KISS (Keep It Seriously Simple)

    In everything we do, we search for elegant solutions that are clear, clean and simple, grounded in best practices, not in bells and whistles. Because simply put, that’s what always works best.

  • Deliver Quality Products At A Sustainable Pace

    It’s a Goldilocks thing – to produce great work at a rate that is not too fast and not too slow, but just right; where we can discover, design and deliver at a comfortable, consistent, and challenging pace.

  • Avoid And Eliminate Confusion

    We take great pains to reduce confusion and gain clarity so that we deliver the right product at the right time. We strive to be consummate analysts, frequently inspecting and adapting to meet our clients’ needs.

  • Clean Up

    The reality is that work, especially complex work that we love, is beautifully messy. We “clean as we go,” meaning each of us goes to great lengths to keep our work prioritized, organized, and squeaky clean.

  • Learn And Grow

    Our losses are just as significant as our wins. We measure our success by how we grow from the lessons we have learned; lessons that come from the best, and the worst of our experiences.

  • The Art Of The Possible

    We focus on what can be done rather than what can’t. We are Agile; pledging to do the greatest work with what we have. We strive to avoid paralysis in our quest to be our best.

We Hold These Truths To Be Totally Tuna

The 9 Tuna Traffic Truisms bind our team together.
Maybe, they ring true to you too.

(Join our team and you could work with some of these fine Tunas!)

Tuna Traffic Lisa Dodd
Tuna Traffic Elise Muehlenberg
Tuna Traffic Paul Zivney


Lori lives by the mantra, “It’s not what you say; it’s how you say it.” As Director of Content and Client Strategy, Lori is the wordsmithing wind beneath many of our clients’ wings. Known for capturing our clients’ brand voices with compelling clarity and consistency, she also is a frequent Tuna blog contributor. Her work includes The 4 Realities of Post-COVID Marketing (And What Your Business Needs To Do About It), and 9 Tuna Traffic Truisms. When not perusing a thesaurus, Lori can be found adding more zing to her arrabbiata sauce or searching for an easier way to pill a cat.