How Does Good On-Page SEO Benefit a Website?
On-Page SEO (Search Engine Optimization) is vital for a successful website. Society revolves around search engines like Google as the primary source to find information. Due to this phenomenon, good SEO is key for people to find your website and generate more traffic around your content both online and ‘on ground’. In this blog, I will show you 5 ways to improve your On-Page SEO to create top hits on search engines.
1. Keyword-Rich Content
Keyword-Rich Content is the first way that sites receive high traffic. Keyword-Rich Content consists of little phrases that are the subject people look for in search engines. However, these phrases need to be as simple as possible for the website to posses the most generic search results while retaining the right amount of necessary information. For example, two websites are selling soccer balls and the first website states they are selling, “quality soccer balls.” The second website states they are selling, “soccer balls.” The second website would have a better chance of being at the top of the list because the information is more generic but still retains the necessary information for a consumer. Although keywords are very important, beware of over optimization as that will hurt your placement in search results. A healthy keyword usage per paragraph is around 2-5 times. Utilizing Keyword-Rich Content is the bread and butter of great On-Page SEO.
2. SEO-Friendly URLS
Another way you can improve your On-Page SEO is SEO-Friendly URLS. The main way to create SEO-Friendly URLS lies directly in your permalinks. Permalinks, which are permanent static hyperlinks to a specific web page or blog, need to be readable to humans, rather than ‘computer junk’ at the end an URL. Permalinks should make a URL clean and easy to read. Setting permalinks to /%categor%y/%postname% is a good system to follow if a blog has a common subject on a site. That way, Google will pull up your category based pages depending on the search input. If a post is uncommon on a site and there are no other pages with the same subject, remove /%category% and leave only /%postname% using the plugin, WordPress SEO. Removing the /%category% untangles the URL strings by making the post URL a more direct match to the user’s search expectation. This ‘less is more’ strategy translates into an SEO-Friendly URL that provides more direct matches to user expectations. This is rewarded by Google with improved search results. For example, Google understands that someone searching for “link building” will be looking for results under the category “SEO.” The understanding and execution of SEO-Friendly URLS will create better On-Page SEO.
A search engine’s understanding of Microdata is critical to pull traffic onto a site. A person will read the visual aspect of content, but a computer reads the HTML5 as its primary language. Therefore, if your Microdata is incomprehensible to the Google search engine, the chance for your website or blog to be a top hit suffers dramatically. A great way to solve this problem is to use Schema Creator by Raven. This tool makes Microdata more readable to Google instead of using suboptimal HTML. After making your Microdata understandable, add lots of detailed data to it, such as media, to make your content more appealing.
4. Google+ Authorship
Google+ is a growing force in social media that has a large benefit for On-Page SEO. Google+ Authorship displays the authors image with the content that the user created in search results. Below is a quick process to set an author’s image for published content. Follow these simple steps:
1. Have a Google+ account.
2. From your web page, create a link that says <a href=“[profile_url]?rel=author”>Google< /a>.
3. Replace [profile_url] with your Google+ URL.
4. Go into WordPress SEO (plugin) under titles and metas, set your Google+ highlighting for your home page.
5. Remember to add all the sites you contribute to in Google+.
If you are having trouble with this, see below for additional links for assistance with Google+ Authorship. Google+ Authorship will direct your content towards Google+ friends, as well as help people find more of your work.
5. Social Sharing
Social Sharing is the most unique way to improve your On-Page SEO. This is important because lots of traffic for sites is generated by places like Google+, Facebook or Twitter. Social media pages that have more traffic will have a better probability of showing up as a top hit, so use these tools to improve On-Page SEO. Remember, Google+ content will show up in Google search results and Facebook content will appear in Bing search results. It is important to know that this kind of optimization needs to have correct placement. Social Sharing is a great way to construct links on search engines that connect your site through social media.
Although there are may more skills to master than the five shown here, utilizing Keyword-Rich content, SEO-Friendly URLS, Microdata, Google+ Authorship and Social Sharing will create very potent On-Page SEO. These 5 skills provide exceptional optimization to create top hits on search engines for your website. Incorporate these 5 steps in your On-Page SEO and watch your results, one step at a time!
Start using Schema Creator by Raven.
Learn more on how to set up Google+ Authorship here.
Learn more about how to improve your On Page SEO here.