These slides are from Mike Zielonka’s talk at the McHenry County WordPress Meetup.

Control What You Can Control in WordPress. On Page SEO FTW! Talk Description

Listen, we all know that SEO is a bottomless pit.  The factors of what impacts a page’s SERP (Search Engine Ranking Position) on Google, Bing, Etc is a long long laundry list and frankly it’s very hard to control every single factor.  BUT there are two things you can control:  Developing Quality Content and On Page SEO.  I can’t commit to teaching you how to create amazing content in an hour but I can teach you everything you need to know to control your One Page SEO using WordPress with a few plugins and few lines of code.

During this interactive talk we’ll cover:

  • Natural Keyword Rich Content
  • Open Graph Tags
  • Title Text
  • SEO Friendly URLs
  • Why the Meta Description still matters
  • Meta Keywords are useless but can be useful
  • Semantic Markup & heading tags
  • Microdata, Microformats, RDFa & Rich Snippets
  • Googlent + Authorship
  • Canonical URL
  • Anchor text & Title Text for Links
  • Alt Text, Title Text & file naming
  • How to use nofollow and noindex
  • XML Sitemaps
  • Why comments are gold
  • Social Authority