PS Capital Partners


Client Name

PS Capital Partners



B2B, Investment, Financial

The Background

PS Capital Partners is a private equity firm with deep roots in the midwest, known for building investments, driving strong portfolios, and making sound financial decisions.

PS Capital Partners Logo
PS Capital Partners Brand Colors
PS Capital Partners Brand Typography
Tuna Traffic PS CAPITAL Branding Business Cards
Tuna Traffic PS CAPITAL Branding Flyers
Tuna Traffic PS CAPITAL Branding Stationery Mockup

The Challenge

PS Capital wanted to modernize the look and feel of its brand to reflect the company’s vision. To do this, they needed a comprehensive rebrand and website overhaul.


Brand Strategy
Website Design
Website Development

Content Creation
Print Design

Paul Sweeney Bio PS Capital
Michael Mack Bio PS Capital
Paul Stewart Bio PS Capital LLC
PS Capital Candid Riverwalk
PS Capital Group Walk Downtown MKE River Horizontal BW
PS Capital Riverwalk Group
PS Capital Board Room Group

The Solution

The transformation of PS Capital Partners’ brand and website was a true collaboration from day one. Beginning with the discovery and progressing through the creative and implementation phases, our cross-functional Tuna team partnered closely with the PS Capital team to gather insight, explore ideas, and finetune options. Design work centered on a comprehensive style guide, logo refresh, and standardized business identity for printed materials. A detailed brand voice guide and full content refresh conveyed their mission and unique value propositions, including visioning statements, taglines, and website copy. Finally, our developers built an elegant and intuitive new web presence that spoke to the PS Capital audience and showcased their portfolio.

“Tuna Traffic’s new branding and content refresh exceeded our expectations, and most importantly, we continue to receive compliments from those who visit our website.”

Mike Mack

Vice President
PS Capital Partners

Tuna Traffic Web Design Development PS Capital Partners Homepage
Tuna Traffic Web Design Development PS Capital Investment Philosophy