Viva Chefs is a Bay Area-based tech startup that connects busy families and professionals with personal chefs who prepare fresh, custom meals right in their homes.
The Challenge
Viva Chefs had a powerful idea: bring personal chefs into homes to simplify mealtime. But the brand needed a strategic direction, a distinct voice, and a digital presence that could reflect the ease, warmth, and personal connection at the heart of their service. With app development underway and a growing list of local chefs, Viva Chefs turned to Tuna Traffic to help build a strong marketing foundation and bring their brand to life.
The Solution
Tuna Services
From day one, Tuna Traffic acted as Viva Chefs’ strategic marketing partner. We began with a Discovery Workshop to define their mission, core values, and buyer personas. Building on that foundation, we developed a full-scale marketing framework, including a brand guide, a clear messaging platform, and a compelling brand voice that captured the warmth, ease, and personalization at the heart of the Viva Chefs experience.
With the strategic groundwork in place, we brought the brand to life through execution. We designed a fully responsive, user-friendly website that makes it easy to explore chefs, customize menus, and book visits—all within minutes. Clean layouts, intuitive booking flows, and transparent pricing created a seamless, trustworthy user experience. Behind the scenes, we built a scalable SEO and content structure to support growth across new markets.
To drive engagement and build market demand, we launched the Viva Chefs social media presence, crafted chef-friendly referral campaigns, and developed email marketing flows and paid advertising targeting wellness-minded families and professionals across the Bay Area. This cohesive marketing strategy helped Viva Chefs solidify a strong presence in San Francisco and expand into Los Angeles and San Diego.
“We came to Tuna Traffic with a vision and no roadmap. From our first discovery session to launch day and beyond, they didn’t just help us build a brand—they helped us define who we are. Their strategic insight, creative execution, and ability to translate our vision into real-world traction were exactly what we needed to grow fast and grow smart.”
Ravi Yatnalkar
Co-Founder, Viva Chefs
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