Data

A business graphic featuring the words "BUILD → GROW → OPTIMIZE" at the top. Below, a circular three-part arrow diagram contains the words "ACQUIRE," "ADAPT," and "EVALUATE." The bottom text reads "Operational Execution + Strategic Judgment" against a blue digital background with gear icons and data nodes.

AI Didn’t Fix Your Funnel Because It Didn’t Strengthen Judgment

Leave a Comment / Data, Marketing, Technology / Douglas Shimp

Why Build, Grow, Optimize Only Works When Judgment Improves Most organizations added AI to marketing and sales this year. And […]

A split-screen illustration comparing “The Illusion of Understanding” with “The Discipline of Reasoning.” On the left, a confused man is overwhelmed by tangled words like interpretations, analysis, clarity, insight, and logic. On the right, a confident man stands with crossed arms, surrounded by clear flowchart-style arrows linking concepts such as clarity, insight, logic, assessment, and analysis.

Data, Technology

Why Businesses Need Special Purpose AI to Think Clearly

Leave a Comment / Data, Technology / Douglas Shimp

Fluency is not clarity. General Purpose AI produces confident answers, but it isn’t designed for disciplined reasoning. Special Purpose AI is. With explicit constraints, domain grounding, and structured analysis, SPI supports decision-making with reliable insight. When decisions matter, structured clarity is more valuable than conversation.

Data, Marketing, Technology

Marketing Metrics That Matter: Insights to Drive Data-Driven Decisions

Data, Marketing, Technology / Eric Gardocki

Focus on the marketing metrics that truly impact your business growth—learn how to track and analyze the right data to drive smarter decisions. This guide breaks down essential metrics to help you measure success and optimize your marketing efforts.

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