What No One Tells You About Marketing ROI


ROI is commonly considered the gold standard metric to assess the success of your marketing efforts. But, when it comes to B2B marketing, is ROI always the best measurement? Or is it misleading? This blog digs into how to apply ROI to get the most accurate read on your marketing’s success.

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4 Keyword Match Types That Make (Or Break) Paid Search Ads


Ask any marketer worth their weight in salt, and they’ll tell you that GA4, the newest version of Google Analytics, continues to be a hot topic. But, does the GA4 hoopla really matter for your B2B marketing efforts? In this blog, we’ll explain what GA4 is and why it’s crucial for your business’s online presence right now and into the future.

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