How to Align Sales and Marketing for Faster Revenue Growth

By Sud Shanmugabaskaran | March 17, 2025

Are Your Sales And Marketing Efforts Aligned? Sales and marketing are supposed to work together to drive business growth, but too often, they operate in silos. Marketing generates leads that sales ignores. Sales complain that the leads aren’t good enough. And leadership wonders why revenue isn’t growing faster. The disconnect is costly. Companies with strong…

Read More

Marketing Metrics That Matter: Insights to Drive Data-Driven Decisions

By Eric Gardocki | March 3, 2025

Are You Tracking the Right Marketing Metrics? Marketing isn’t just about creativity—it’s about results. The main way to measure success is through the right data. Tracking key marketing metrics allows businesses to optimize their strategies, improve customer engagement, and maximize return on investment (ROI). But not all metrics are created equal. Focusing on the ones…

Read More