Posts by Sud Shanmugabaskaran
How to Align Sales and Marketing for Faster Revenue Growth
Are Your Sales And Marketing Efforts Aligned? Sales and marketing are supposed to work together to drive business growth, but too often, they operate in silos. Marketing generates leads that sales ignores. Sales complain that the leads aren’t good enough. And leadership wonders why revenue isn’t growing faster. The disconnect is costly. Companies with strong…
Read MoreHow Short-Form Video Drives Impulse Purchases—and Sustainable Growth
Can a 15-Second Video Really Drive Sales? Short-form video platforms like TikTok, Instagram Reels, LinkedIn, and YouTube Shorts are reshaping how consumers engage with brands, discover products, and make purchases. If you’ve ever bought something moments after watching a 15-second video, you’re not alone. But this isn’t luck—it’s strategy. The Psychology Behind Impulse Purchases Impulse…
Read MorePower Up Your B2B Lead Generation: Build Campaigns That Drive Real Results
How do you build a B2B lead generation campaign? Generating quality leads is essential for B2B success, but for small and midsize businesses (SMBs) with long sales cycles and high-ticket offerings, it requires a strategic, data-driven approach. A successful lead generation campaign isn’t just about running ads—it’s about attracting the right audience, using the right…
Read More5 Digital Marketing Trends for 2025: What’s Next for Your Brand
How Your Brand Can Stay Ahead A Shiny Tool or a Risky Gamble? As we move into 2025, digital marketing trends are reshaping how brands connect with audiences, driven by advancements in technology and shifting consumer behavior. Here’s a look at the key digital marketing trends that will define 2025 and how your brand can…
Read MoreIs Your Marketing Speaking to Your Customer or Your Co-Worker?
Performance marketing is not about vague promises but about delivering real, measurable results. It’s about tracking what truly matters: sales, leads, and actual conversions. Discover how performance marketing can drive concrete actions, ensuring every marketing dollar spent delivers tangible value to your business.
Read MoreThe Future of Video Marketing: Trends to Watch
In this blog, we talk about the fast-evolving world of digital marketing. Leveraging trends like short-form videos and interactive content will give companies a significant competitive edge.
Read MoreWhat Is A Website Audit And Does My Website Really Need One?
This blog explains how a website audit analyzes your website’s health in key areas that impact performance, user experience, and revenue-generating conversions.
Read MoreWhat Are The Different PPC Types & Which Is Best For You?
This blog explains how a website audit analyzes your website’s health in key areas that impact performance, user experience, and revenue-generating conversions.
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