Social Media
How Short-Form Video Drives Impulse Purchases—and Sustainable Growth
Can a 15-Second Video Really Drive Sales? Short-form video platforms like TikTok, Instagram Reels, LinkedIn, and YouTube Shorts are reshaping how consumers engage with brands, discover products, and make purchases. If you’ve ever bought something moments after watching a 15-second video, you’re not alone. But this isn’t luck—it’s strategy. The Psychology Behind Impulse Purchases Impulse…
Read MoreWhy Social Media Isn’t Just for B2C Marketing Anymore
Social media. It’s everywhere in our daily lives. So why are B2B companies late to the party? Discover why now is the time for B2B to embrace social media and learn how to harness its power to build relationships, generate leads, and drive sales.
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