Technology
How to Align Sales and Marketing for Faster Revenue Growth
Are Your Sales And Marketing Efforts Aligned? Sales and marketing are supposed to work together to drive business growth, but too often, they operate in silos. Marketing generates leads that sales ignores. Sales complain that the leads aren’t good enough. And leadership wonders why revenue isn’t growing faster. The disconnect is costly. Companies with strong…
Read MoreMarketing Metrics That Matter: Insights to Drive Data-Driven Decisions
Are You Tracking the Right Marketing Metrics? Marketing isn’t just about creativity—it’s about results. The main way to measure success is through the right data. Tracking key marketing metrics allows businesses to optimize their strategies, improve customer engagement, and maximize return on investment (ROI). But not all metrics are created equal. Focusing on the ones…
Read MoreGA4 is Crucial for B2B Marketing
Ask any marketer worth their weight in salt, and they’ll tell you that GA4, the newest version of Google Analytics, continues to be a hot topic. But, does the GA4 hoopla really matter for your B2B marketing efforts? In this blog, we’ll explain what GA4 is and why it’s crucial for your business’s online presence right now and into the future.
Read More4 Keyword Match Types That Make (Or Break) Paid Search Ads
Ask any marketer worth their weight in salt, and they’ll tell you that GA4, the newest version of Google Analytics, continues to be a hot topic. But, does the GA4 hoopla really matter for your B2B marketing efforts? In this blog, we’ll explain what GA4 is and why it’s crucial for your business’s online presence right now and into the future.
Read MoreThe Top 5 Google Analytics KPIS You Need To Know
Ask any marketer worth their weight in salt, and they’ll tell you that GA4, the newest version of Google Analytics, continues to be a hot topic. But, does the GA4 hoopla really matter for your B2B marketing efforts? In this blog, we’ll explain what GA4 is and why it’s crucial for your business’s online presence right now and into the future.
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