Why Roadmapping is Key to a Successful 2023 Marketing Plan

Your 2023 marketing plan is ready to roll. Or is it? Can you and your team easily connect all the big-picture thinking to the tactical work that needs to get done? This blog details how roadmapping is integral to a successful marketing plan.
You’ve just presented your 2023 marketing plan to your team — it’s one part high-level strategy mixed with one part revenue-based objectives and a pinch of company vision sprinkled on top. And now your team, the smart people charged with implementing all the big ideas, look overwhelmed and confused. Out of the silence, someone bravely asks, “So now what?” That’s where a marketing roadmap comes in.
Your customers can tell you the things that are broken and how they want to be made happy. Listen to them. Make them happy. But don't rely on them to create the future roadmap for your product or service. That's your job.
- Mark Cuban
Roadmap Your Way To Successful Marketing In 2023
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Written By
Lori Weisberg
Lori lives by the mantra, “It’s not what you say; it’s how you say it.” As Director of Content and Client Strategy, Lori is the wordsmithing wind beneath many of our clients’ wings. Known for capturing our clients’ brand voices with compelling clarity and consistency, she also is a frequent Tuna blog contributor. When not perusing a thesaurus, Lori can be found adding more zing to her arrabbiata sauce or searching for an easier way to pill a cat.