How Short-Form Video Drives Impulse Purchases—and Sustainable Growth

Can a 15-Second Video Really Drive Sales? Short-form video platforms like TikTok, Instagram Reels, LinkedIn, and YouTube Shorts are reshaping how consumers engage with brands, discover products, and make purchases. If you’ve ever bought something moments after watching a 15-second video, you’re not alone. But this isn’t luck—it’s strategy. The Psychology Behind Impulse Purchases Impulse…

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Power Up Your B2B Lead Generation: Build Campaigns That Drive Real Results

How do you build a B2B lead generation campaign? Generating quality leads is essential for B2B success, but for small and midsize businesses (SMBs) with long sales cycles and high-ticket offerings, it requires a strategic, data-driven approach. A successful lead generation campaign isn’t just about running ads—it’s about attracting the right audience, using the right…

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Lazy Linking Explained: A Simple Tactic to Maximize Social Reach

What Is Lazy Linking? Lazy linking is a social media marketing strategy where instead of including an external link directly in a post, the link is placed in the comments or replies. This approach aims to improve the post’s visibility and engagement by working with the platform’s algorithm rather than against it. At Tuna Traffic,…

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