How to Align Sales and Marketing for Faster Revenue Growth

Are Your Sales And Marketing Efforts Aligned? Sales and marketing are supposed to work together to drive business growth, but too often, they operate in silos. Marketing generates leads that sales ignores. Sales complain that the leads aren’t good enough. And leadership wonders why revenue isn’t growing faster. The disconnect is costly. Companies with strong…

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Marketing Metrics That Matter: Insights to Drive Data-Driven Decisions

Are You Tracking the Right Marketing Metrics? Marketing isn’t just about creativity—it’s about results. The main way to measure success is through the right data. Tracking key marketing metrics allows businesses to optimize their strategies, improve customer engagement, and maximize return on investment (ROI). But not all metrics are created equal. Focusing on the ones…

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How Short-Form Video Drives Impulse Purchases—and Sustainable Growth

Can a 15-Second Video Really Drive Sales? Short-form video platforms like TikTok, Instagram Reels, LinkedIn, and YouTube Shorts are reshaping how consumers engage with brands, discover products, and make purchases. If you’ve ever bought something moments after watching a 15-second video, you’re not alone. But this isn’t luck—it’s strategy. The Psychology Behind Impulse Purchases Impulse…

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Power Up Your B2B Lead Generation: Build Campaigns That Drive Real Results

How do you build a B2B lead generation campaign? Generating quality leads is essential for B2B success, but for small and midsize businesses (SMBs) with long sales cycles and high-ticket offerings, it requires a strategic, data-driven approach. A successful lead generation campaign isn’t just about running ads—it’s about attracting the right audience, using the right…

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Lazy Linking Explained: A Simple Tactic to Maximize Social Reach

What Is Lazy Linking? Lazy linking is a social media marketing strategy where instead of including an external link directly in a post, the link is placed in the comments or replies. This approach aims to improve the post’s visibility and engagement by working with the platform’s algorithm rather than against it. At Tuna Traffic,…

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AI in Marketing: Is It a Game-Changer or a Risky Gamble?

A Shiny Tool or a Risky Gamble? AI in marketing is transforming how businesses strategize and achieve results, offering powerful tools to optimize content creation, customer engagement, and analytics. From generating ideas and crafting content to providing real-time data analysis, AI is positioned as a game-changer. But with all the excitement, businesses must ask: Is…

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Social Media Management for Busy Businesses 

Many small businesses rely on their online presence to drive sales, but keeping customers engaged and coming back can be tricky. That’s where blogs come in. They not only help you draw in fresh leads but also improve your SEO, making it easier for potential customers to find you. Here’s why a blog is an essential part of growing your business and increasing your search visibility:

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How Domain Warming Can Boost Your Sales: Stop Your Outbound Emails from Getting Lost

Many small businesses rely on their online presence to drive sales, but keeping customers engaged and coming back can be tricky. That’s where blogs come in. They not only help you draw in fresh leads but also improve your SEO, making it easier for potential customers to find you. Here’s why a blog is an essential part of growing your business and increasing your search visibility:

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Turning Marketing Generalists into Generalized Specialists: How AI Empowers Marketers to Excel Across Disciplines

Many small businesses rely on their online presence to drive sales, but keeping customers engaged and coming back can be tricky. That’s where blogs come in. They not only help you draw in fresh leads but also improve your SEO, making it easier for potential customers to find you. Here’s why a blog is an essential part of growing your business and increasing your search visibility:

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