B2B Marketing Archives

4 Reasons Why GA4 is Crucial for B2B Marketing

By Lori Weisberg | March 16, 2023

Four Reasons Why GA4 is Crucial for B2B Marketing

Ask any marketer worth their weight in salt, and they’ll tell you that GA4, the newest version of Google Analytics, continues to be a hot topic. But, does the GA4 hoopla really matter for your B2B marketing efforts? In this blog, we’ll explain what GA4 is and why it’s crucial for your business’s online presence right now and into the future.

The ’23 B2B Buyer has changed. Has your marketing?

By Lori Weisberg | December 22, 2022

This blog shares how the B2B market has evolved and what this means for the “who” (your buyers), the “how” (to best reach them), and the “why” (your purpose) in 2023.