5 Ways to Knock Your B2B Content Marketing Out of the Park
As a savvy marketer, you may be aware that creating a B2B content marketing strategy is important. You may have even been encouraged to do things like start blogging and post on social media. But will doing these things really help your bottom line? The short answer? Yes. But not just any content will do. If your perception of content marketing is all funny memes and goat videos, then you’ve “goat” it all wrong. Your success hinges on having a thoughtful B2B content marketing strategy. A good content strategy anticipates the needs of your key audiences throughout the buying…
B2B Content Marketing: Are You Overlooking Micro-Moments?
What do your customers need from you during the buying process? What kinds of questions do they ask? Would you say that your B2B content marketing strategy anticipates the needs of your customers? Do your website and social media accounts answer their burning questions? These questions highlight the kind of information customers are searching for in a micro-moment, defined by Google as “an intent-rich moment when a person turns to a device to act on a need – to know, go, do, or buy.” If your website merely provides information about your products or services, you need to re-think your…
Discovery Workshops: Plan a Brilliant B2B Marketing Strategy for 2019
As 2018 winds down, your business is undoubtedly reflecting on how the year went and thinking about what’s next. How did your marketing efforts go and how do you know? What are your business goals in 2019? And how will your B2B marketing strategy drive these goals? At Tuna, our Discovery Workshops are flying off the shelves. This is because of how invaluable this kind of planning is for businesses just like yours. From in-depth questionnaires to customer empathy mapping, buyer journey exercises and more, we leave no stone unturned. In-depth customer analysis is key to building a B2B marketing…
Tuna Traffic Selected For Scale Up Milwaukee Growth Accelerator Program
Every once in a while, we here at Tuna Traffic have to toot our own horn. And, this time, we’re tootin’ pretty loud because we’ve been chosen to participate in Scale Up Milwaukee’s Growth Accelerator program. And that’s kind of a big deal because it means that Tuna Traffic is recognized as a company that is catalyzing the growth of the region. What’s Up With Scaling It Up Scale Up Milwaukee’s Growth Accelerator program identifies high-impact, entrepreneurial companies that show extraordinary revenue-building potential. In the last four years, 57 companies with combined revenues over $230 million have graduated from the…
GDPR Compliance: What is It and Should I Be Worried About It?
GDPR compliance can be confusing, but Tuna Traffic is here to help you through it Unless you haven’t been reading your emails for the past couple months, you’ve probably heard something about GDPR compliance. You’ve at least noticed that basically every website you use is updating their privacy policies. So, what is the GDPR? Should you be worried about anything? And what steps should you take before the fast-approaching May 25 deadline? Tuna Traffic has been digging into this regulation, and here’s what we know: What is the GDPR? The GDPR stands for the “General Data Protection Regulation.” It’s a…
Why We’ve Got Cause To Celebrate (And How You Can Get In On It Too)
The 7 candles on our Tuna Traffic birthday cake are shining brightly. As we make a wish to blow them out, we can’t help but pause a moment to wax nostalgic. My, how much we’ve grown over the last 7 years! From those early days in 2010 as the newby marketing and technology startup with the oddly fishy name – to now – a dynamically evolved company making undeniable waves in the market. Where has the time gone, you ask? We’ll tell you. The list below will give you a taste of the areas of innovation and expertise we’ve honed…
Computational Photography: The New Mainstream
We rely on our phones for everything, because really, is there anything they can’t do? Our phones have become our calendars, our GPS, credit cards, cameras, and everything in between. In fact, I went to a friend’s wedding where the professional photographer was replaced by 75 smartphones. The day was documented through the guests’ photos and shared via social media with a hashtag. As technology in smartphones advances, the role that photography plays in our lives increases. Remember the days when photography was a 1:1 relationship? The final photo was an exact replica of what the camera lens saw. A…
The Ultimate Checklist For Hiring An Inbound Marketing Agency
When you’re in the market to hire an inbound marketing agency, it can feel like you’ve entered a new and strange dating scene, looking to make the right match. As much as that thought may make you audibly groan, the reality is, there’s a little bit of matchmaking in finding the right technology and marketing company to meet your business needs. Sure, you don’t need an inbound marketing agency that likes pina coladas and getting caught in the rain. But, wouldn’t it be great to meet a nice inbound marketing agency who gets you? And we mean, really gets you?…
What’s a WFT? (And Why You Should Be Glad We Are One)
First off, before you read any further, we want to assure you that we’re not swearing. We’re talking about WFTs, which here at Tuna Traffic, means Well-Formed Team™. (Get it? W-F-T, not whatever you initially thought we were talking about.) A Well-Formed Team is part and parcel of Scrum, the Agile methodology we use at Tuna to focus our efforts on listening to our clients, adapting our work to what our clients need at any given time, and delivering the best product. So, what is a WFT? The definition we like to use is courtesy of our favorite Scrum/Agile Training…
How to Optimize A Youtube Video For SEO
YouTube has come a long way from just being an epicenter of funny videos. It’s currently the second largest search engine, processes more than 3 billion searches a month and 100 hours of video are uploaded every minute. Yet the platform is an untapped traffic source. You’ve heard all about how important Search Engine Optimization (SEO) is for your website, but it shouldn’t stop there. As digital marketers, the team at Tuna Traffic is all about finding a variety of ways to drive traffic to our clients’ sites and appear in the top search results. With video marketing on the…