Building Brand Equity: How Tuna Traffic Transformed PS Capital Partners’ Brand
Building Brand Equity – A Tuna Traffic Story. The Client: PS Capital Partners knows private equity. Principals Paul Stewart and Paul Sweeney, along with Vice President Mike Mack, have made a name for themselves in the Milwaukee area and throughout the midwest, building investments, driving strong portfolios, and making sound financial decisions. PS Capital Partners knew something else. They knew they were three really friendly, knowledgeable, down-to-earth, guys; passionate about connecting with their clients, building trusted partnerships, and growing long-term investment value. And, the PS Capital Partners brand and website didn’t represent them well…
PPC Google Ads Explained
We heard from you. You want more “give it to me straight” explanations of this ever-changing landscape we call digital marketing. Now that you better understand Google Analytics KPIs, you’re ready to tackle PPC Google Ads. So here’s your cut-to-the-chase guide. What Are PPC Google Ads, Anyway? PPC (aka Pay-Per-Click) is paid online advertising. Google Ads is Google’s version of PPC. It’s all part of a larger category of digital marketing called Search Engine Marketing. (aka SEM, if you want to impress your friends.) PPC is mostly used in Search Engine Results Pages. (aka SERP. See? You’ve already learned three…
3 Steps To Reduce The Impact Of Coronavirus On Your Business (Or Anything Else That Comes Your Way)
Full disclosure. We’re not here to strike fear. But, as the current outbreak of Coronavirus (COVID-19) spreads to what may become a global pandemic, companies everywhere are suddenly forced to rethink how they work. How will teams continue to work if they’re not able to come to the office for an extended time? As the CDC has told us, it’s not time to panic. It’s time to prepare. That’s where we at Tuna Traffic can help. We’ve Been Collaborating Remotely For A While We have a corporate Tuna Traffic office, chock full of Tuna Team Members doing what they do…
The Top 5 Google Analytics KPIs You Need To Know
As your company’s marketing go-to, you’re already knee-deep in rolling out 2020 marketing objectives, putting muscle behind your web presence to hit high-level business goals. That’s a big job. Maybe you’re flying solo on this responsibility, or you’re trying to interpret reports sent from your marketing company. Or, perhaps you’re the CEO, attempting to make heads or tails out of a complex digital landscape. Everyone is telling you the web is important, that mobile is important, that traffic and analytics are important. But what should you really be paying attention to? Two things are for sure when it comes to…
Responsive Web Design – 8 Critical Do’s and Dont’s for 2019
What is Responsive Web Design? Responsive web design is the practice of designing a page or site with a dynamically changing appearance or layout based on the screen size of the person’s device. In 2019 responsive web design is one of the most essential tools for anyone with a digital presence. This practice ensures users will have good viewing experience no matter what type of device they’re using. Perhaps that’s why it’s so surprising, when users are turning more and more to mobile devices and tablets, to find websites that continue to suffer from non-responsive web designs. This past July,…
Tuna Traffic Named One Of the 50 Fastest-Growing Companies
Since 2010, Tuna Traffic has served as a one-stop, interactive marketing shop. The growth we’ve experienced over the last nearly 9 years has been incredible, and we’ve had the great honor of working with the best clients around. So, when Tuna was recently named one of the 50 fastest-growing companies of 2019 by the Metropolitan Milwaukee Association of Commerce (MMAC) and its Council of Small Business Executives (COSBE), it was the icing on the cake. “We have built our business on delivering results and value for our clients,” says Tuna Traffic VP of Client Solutions Saravanan “Sud” Shanmugabaskaran. The growth…
Tuna’s Cross-Functional Teams: Helping Your Business Reach the Finish Line
When you think about high-performance racing, you probably envision the racetrack, the cars, and especially the person behind the wheel – the driver. But believe it or not, there’s more that goes into winning a race than just the talent and expertise of the driver. In fact, a single race car driver has a High-Performance Racing Team made up of hundreds of people behind them that all hold agile values. There’s more that goes into winning a race than just the talent and expertise of the driver. The same is true for your business. The driver (the business owner) is…
How to Drive Traffic to Your Website Explained with Delicious Flapjacks!
Whether you’ve used a pre-made mix (a templated theme) or made it from scratch and it’s just the right shape, size and consistency, once your website is “cooked” and ready to launch, the recipe doesn’t always account for what’s next – but your business should. Once your website is ‘cooked’ and ready to launch, the recipe doesn’t always account for what’s next – but your business should. We pondered this over breakfast one day, and we got to thinking. Often times, businesses overlook what comes after the “flapjack” (their website) is done and miss so many opportunities to learn these…
10 Things You Can Do Right Now to Improve Your Digital Marketing ROI
If you could give your business’ digital marketing strategy a grade, what would it be? Let’s face it, every organization has areas to improve and optimize. But with limited resources, why prioritize marketing? Consider this: only 29% of people want to talk to a salesperson to learn more about a product, while 62% will consult a search engine. (HubSpot, 2016) If your website isn’t properly optimized, the likelihood of being visible when your customers are looking is going to be low. Not only this but if your customers want to learn about your product or service before speaking with you,…
The Top 5 Ways to Boost Your Company’s Online Reputation Management
Online reputation management may be one of the most important actions your company can take in 2019 whether you are B2C or a B2B. People trusting word of mouth recommendations for purchasing decisions is a tale as old as time. But we now live in a world where consumers no longer have to know someone personally who has used a product or service to learn about it. Online reviews are the word of mouth of the digital age. In fact, 85% of consumers trust online reviews as much as personal recommendations (BrightLocal). So when was the last time you checked…