GDPR Compliance: What is It and Should I Be Worried About It?
GDPR compliance can be confusing, but Tuna Traffic is here to help you through it Unless you haven’t been reading your emails for the past couple months, you’ve probably heard something about GDPR compliance. You’ve at least noticed that basically every website you use is updating their privacy policies. So, what is the GDPR? Should you be worried about anything? And what steps should you take before the fast-approaching May 25 deadline? Tuna Traffic has been digging into this regulation, and here’s what we know: What is the GDPR? The GDPR stands for the “General Data Protection Regulation.” It’s a…
Why We’ve Got Cause To Celebrate (And How You Can Get In On It Too)
The 7 candles on our Tuna Traffic birthday cake are shining brightly. As we make a wish to blow them out, we can’t help but pause a moment to wax nostalgic. My, how much we’ve grown over the last 7 years! From those early days in 2010 as the newby marketing and technology startup with the oddly fishy name – to now – a dynamically evolved company making undeniable waves in the market. Where has the time gone, you ask? We’ll tell you. The list below will give you a taste of the areas of innovation and expertise we’ve honed…
Computational Photography: The New Mainstream
We rely on our phones for everything, because really, is there anything they can’t do? Our phones have become our calendars, our GPS, credit cards, cameras, and everything in between. In fact, I went to a friend’s wedding where the professional photographer was replaced by 75 smartphones. The day was documented through the guests’ photos and shared via social media with a hashtag. As technology in smartphones advances, the role that photography plays in our lives increases. Remember the days when photography was a 1:1 relationship? The final photo was an exact replica of what the camera lens saw. A…
The Ultimate Checklist For Hiring An Inbound Marketing Agency
When you’re in the market to hire an inbound marketing agency, it can feel like you’ve entered a new and strange dating scene, looking to make the right match. As much as that thought may make you audibly groan, the reality is, there’s a little bit of matchmaking in finding the right technology and marketing company to meet your business needs. Sure, you don’t need an inbound marketing agency that likes pina coladas and getting caught in the rain. But, wouldn’t it be great to meet a nice inbound marketing agency who gets you? And we mean, really gets you?…
What’s a WFT? (And Why You Should Be Glad We Are One)
First off, before you read any further, we want to assure you that we’re not swearing. We’re talking about WFTs, which here at Tuna Traffic, means Well-Formed Team™. (Get it? W-F-T, not whatever you initially thought we were talking about.) A Well-Formed Team is part and parcel of Scrum, the Agile methodology we use at Tuna to focus our efforts on listening to our clients, adapting our work to what our clients need at any given time, and delivering the best product. So, what is a WFT? The definition we like to use is courtesy of our favorite Scrum/Agile Training…
How to Optimize A Youtube Video For SEO
YouTube has come a long way from just being an epicenter of funny videos. It’s currently the second largest search engine, processes more than 3 billion searches a month and 100 hours of video are uploaded every minute. Yet the platform is an untapped traffic source. You’ve heard all about how important Search Engine Optimization (SEO) is for your website, but it shouldn’t stop there. As digital marketers, the team at Tuna Traffic is all about finding a variety of ways to drive traffic to our clients’ sites and appear in the top search results. With video marketing on the…
4 Reasons Why Our Gift To You Is The Perfect Fit
The holidays are upon us. Here at Tuna Traffic, we are knee-deep into the season, donning our ugliest of ugly holiday sweaters and loudly breaking out in song to off-key renditions of Jingle Bell Rock whenever possible. In this time of gift giving, we racked our brains to come up with the best present for you, our loyal clients. We planned on sending you all Hatchimals – after all as Tunas; we like that they are the catch of the season. But, spoiler alert. The North Pole, and stores worldwide, are out of those little furry wonders. Then we came…
Leaving Our Beauty Mark: How Tuna Traffic Rejuvenated Quintessa Aesthetic Center Into A Beautiful (And Profitable) Web Presence
When we started working with Quintessa Aesthetic Center, we realized our businesses are actually quite similar. Granted, one offers state-of-the-art surgical and non-surgical cosmetic services and the other cutting-edge marketing and technology. But, our company missions are the same: to use our trusted expertise to provide results-driven value to our customers that propels their success. Quintessa does this by being a leader in customized specialty treatments for facial and body rejuvenation. Tuna Traffic does this by being a trailblazer in tailored digital marketing and dynamic UX (user experience). That trailblazing is exactly why Quintessa sought our help. The Challenge: Quintessa…
4 Expert Tips To Creating Content That Connects
As Senior Writing Guru for Tuna Traffic, I craft a whole lot of original content for a myriad of customers. While I am indeed a ghost writer (you’ll never see my name in a customer’s blog byline, for example) I prefer to think of myself as more of a content chameleon, transforming my words to enhance our customer’s brand and directly connect with their target audience. To write as an expert means you’ve got to discover your customer’s voice, capturing the look and feel of their brand through language. For me, that’s where the fun comes in. But, I’m guessing…
3 Customer Service Must-Haves That Build Brand Loyalty
We can all agree that the world of customer service is changing, transforming how we all do business. Regardless of the industry, from big box retailers, to down home mom and pop shops to global manufacturers to small town professionals, the way companies interact with their customers and build brand loyalty is different now than it was even five years ago. And by different, we mean challenging. And by challenging, we mean to make it in today’s marketplace, customer service must be more than good. It must be exceptional. Here at Tuna Traffic, we know a lot about helping our…