The Power of Digital Marketing and Hype of Bird Box
When you think of marketing, you generally think of a cohesive message from a business to an audience — not the Netflix thriller Bird Box, however […]
8 Great Reasons to Celebrate Tuna’s 8th Birthday
It’s Tuna Traffic’s 8th birthday! From exciting growth and some incredible projects for clients to overhauling our space, adding new Tunas to our team, and more, we’ve got a lot to celebrate. Here are 8 things we’re celebrating, and while it may be OUR birthday, we’ve got some gifts for YOU! 1. It’s all about our clients. Our clients are the reason we get to do the incredible work that we do. These cool client projects are living, breathing examples of the kinds of work we live for: 2. NEW Tunas: Meet Angela, Senior Marketing Strategist. We simply could not do…
A Complete Guide to Google Ads
Skip to What You Want to Learn About Google Ads So, What’s a Google Ad? Why Use Google Ads? Bidding Strategies Ad Types So, How Do I Start Google Ads? Types of Search Ads A Word About Ad Extensions More Resources Get Your Free Digital Marketing Consultation! Introduction Recently, Tuna Traffic relaunched our Brown Bag “lunch and learn” sessions once a month, to fulfill our internal mission of strengthening our well-formed teams. Lucky for you, we decided we couldn’t keep all the helpful nuggets to ourselves. Here is the first installment of a series of blogs that will come out…
5 Ways to Knock Your B2B Content Marketing Out of the Park
As a savvy marketer, you may be aware that creating a B2B content marketing strategy is important. You may have even been encouraged to do things like start blogging and post on social media. But will doing these things really help your bottom line? The short answer? Yes. But not just any content will do. If your perception of content marketing is all funny memes and goat videos, then you’ve “goat” it all wrong. Your success hinges on having a thoughtful B2B content marketing strategy. A good content strategy anticipates the needs of your key audiences throughout the buying…
B2B Content Marketing: Are You Overlooking Micro-Moments?
What do your customers need from you during the buying process? What kinds of questions do they ask? Would you say that your B2B content marketing strategy anticipates the needs of your customers? Do your website and social media accounts answer their burning questions? These questions highlight the kind of information customers are searching for in a micro-moment, defined by Google as “an intent-rich moment when a person turns to a device to act on a need – to know, go, do, or buy.” If your website merely provides information about your products or services, you need to re-think your…
Discovery Workshops: Plan a Brilliant B2B Marketing Strategy for 2019
As 2018 winds down, your business is undoubtedly reflecting on how the year went and thinking about what’s next. How did your marketing efforts go and how do you know? What are your business goals in 2019? And how will your B2B marketing strategy drive these goals? At Tuna, our Discovery Workshops are flying off the shelves. This is because of how invaluable this kind of planning is for businesses just like yours. From in-depth questionnaires to customer empathy mapping, buyer journey exercises and more, we leave no stone unturned. In-depth customer analysis is key to building a B2B marketing…
Tuna Traffic Selected For Scale Up Milwaukee Growth Accelerator Program
Every once in a while, we here at Tuna Traffic have to toot our own horn. And, this time, we’re tootin’ pretty loud because we’ve been chosen to participate in Scale Up Milwaukee’s Growth Accelerator program. And that’s kind of a big deal because it means that Tuna Traffic is recognized as a company that is catalyzing the growth of the region. What’s Up With Scaling It Up Scale Up Milwaukee’s Growth Accelerator program identifies high-impact, entrepreneurial companies that show extraordinary revenue-building potential. In the last four years, 57 companies with combined revenues over $230 million have graduated from the…
GDPR Compliance: What is It and Should I Be Worried About It?
GDPR compliance can be confusing, but Tuna Traffic is here to help you through it Unless you haven’t been reading your emails for the past couple months, you’ve probably heard something about GDPR compliance. You’ve at least noticed that basically every website you use is updating their privacy policies. So, what is the GDPR? Should you be worried about anything? And what steps should you take before the fast-approaching May 25 deadline? Tuna Traffic has been digging into this regulation, and here’s what we know: What is the GDPR? The GDPR stands for the “General Data Protection Regulation.” It’s a…
Why We’ve Got Cause To Celebrate (And How You Can Get In On It Too)
The 7 candles on our Tuna Traffic birthday cake are shining brightly. As we make a wish to blow them out, we can’t help but pause a moment to wax nostalgic. My, how much we’ve grown over the last 7 years! From those early days in 2010 as the newby marketing and technology startup with the oddly fishy name – to now – a dynamically evolved company making undeniable waves in the market. Where has the time gone, you ask? We’ll tell you. The list below will give you a taste of the areas of innovation and expertise we’ve honed…
Computational Photography: The New Mainstream
We rely on our phones for everything, because really, is there anything they can’t do? Our phones have become our calendars, our GPS, credit cards, cameras, and everything in between. In fact, I went to a friend’s wedding where the professional photographer was replaced by 75 smartphones. The day was documented through the guests’ photos and shared via social media with a hashtag. As technology in smartphones advances, the role that photography plays in our lives increases. Remember the days when photography was a 1:1 relationship? The final photo was an exact replica of what the camera lens saw. A…