Posts
What’s a WFT? (And Why You Should Be Glad We Are One)
First off, before you read any further, we want to assure you that we’re not swearing. We’re talking about WFTs, which here at Tuna Traffic, means Well-Formed Team™. (Get it? W-F-T, not whatever you initially thought we were talking about.) A Well-Formed Team is part and parcel of Scrum, the Agile methodology we use at Tuna to focus our efforts on listening to our clients, adapting our work to what our clients need at any given time, and delivering the best product. So, what is a WFT? The definition we like to use is courtesy of our favorite Scrum/Agile Training…
How to Optimize A Youtube Video For SEO
YouTube has come a long way from just being an epicenter of funny videos. It’s currently the second largest search engine, processes more than 3 billion searches a month and 100 hours of video are uploaded every minute. Yet the platform is an untapped traffic source. You’ve heard all about how important Search Engine Optimization (SEO) is for your website, but it shouldn’t stop there. As digital marketers, the team at Tuna Traffic is all about finding a variety of ways to drive traffic to our clients’ sites and appear in the top search results. With video marketing on the…
4 Reasons Why Our Gift To You Is The Perfect Fit
The holidays are upon us. Here at Tuna Traffic, we are knee-deep into the season, donning our ugliest of ugly holiday sweaters and loudly breaking out in song to off-key renditions of Jingle Bell Rock whenever possible. In this time of gift giving, we racked our brains to come up with the best present for you, our loyal clients. We planned on sending you all Hatchimals – after all as Tunas; we like that they are the catch of the season. But, spoiler alert. The North Pole, and stores worldwide, are out of those little furry wonders. Then we came…
Leaving Our Beauty Mark: How Tuna Traffic Rejuvenated Quintessa Aesthetic Center Into A Beautiful (And Profitable) Web Presence
When we started working with Quintessa Aesthetic Center, we realized our businesses are actually quite similar. Granted, one offers state-of-the-art surgical and non-surgical cosmetic services and the other cutting-edge marketing and technology. But, our company missions are the same: to use our trusted expertise to provide results-driven value to our customers that propels their success. Quintessa does this by being a leader in customized specialty treatments for facial and body rejuvenation. Tuna Traffic does this by being a trailblazer in tailored digital marketing and dynamic UX (user experience). That trailblazing is exactly why Quintessa sought our help. The Challenge: Quintessa…
4 Expert Tips To Creating Content That Connects
As Senior Writing Guru for Tuna Traffic, I craft a whole lot of original content for a myriad of customers. While I am indeed a ghost writer (you’ll never see my name in a customer’s blog byline, for example) I prefer to think of myself as more of a content chameleon, transforming my words to enhance our customer’s brand and directly connect with their target audience. To write as an expert means you’ve got to discover your customer’s voice, capturing the look and feel of their brand through language. For me, that’s where the fun comes in. But, I’m guessing…
3 Customer Service Must-Haves That Build Brand Loyalty
We can all agree that the world of customer service is changing, transforming how we all do business. Regardless of the industry, from big box retailers, to down home mom and pop shops to global manufacturers to small town professionals, the way companies interact with their customers and build brand loyalty is different now than it was even five years ago. And by different, we mean challenging. And by challenging, we mean to make it in today’s marketplace, customer service must be more than good. It must be exceptional. Here at Tuna Traffic, we know a lot about helping our…
10 Adobe Illustrator Tips for Digital Marketers
Does the little orange icon scare you? Don’t let it. Check out the slides below and learn to love Illustrator. The abridged version follows: 1. Embrace Selection Tools The selection tool (black arrow) allows you to select a whole shape or whole group. The direct selection tool (white arrow) allows you to select an individual anchor point, an individual piece within a group, or allows you to modify a path using anchor points and bezier curves. 2a. Learn Shift + Alt… When holding shift, you can scale an object proportionately from a corner. When you hold shift+alt, it still scales the object…
2015: A Fin-tastic Year!
Here at Tuna Traffic, we’re diving into 2016. But, as we ever-so-gracefully plunge into January, we’d like to take a moment and ride the wave that was 2015 a bit longer. After all, 2015 was a big year for Team Tuna. From our expanding and extraordinary clients to our expanding and extraordinary Team Tuna to our expanding and extraordinary new Tuna Traffic World Headquarters. It’s been a truly fin-tastic Year. Scratch that. It’s been a truly a fin-tastic 5 years, as we celebrated our 5th birthday this past fall! So, hop on and ride that wave with us. Here’s a…
The Top 5 Tips for Getting the Most out of Your Social Media
As the Digital Marketing Assistant for Tuna Traffic, one of the most rewarding parts of my job is coming up with captivating content and reaping the fruits of my labor. Social Media has become increasingly competitive over the past few years. With a plethora of distractions on the internet, great content creation and captivating high-quality images are a must. When you only have a few seconds to capture a user’s attention, you need to come up with something clever, cute or informative. Here are 5 tips to help your brand stand out socially in a somewhat saturated market. 1. Find…
Signed, Sealed and Delivered
It’s official. The new Tuna Traffic World Headquarters is officially branded. Our new, beautiful, innovative workspace is now proudly sporting a new, beautiful Tuna Traffic sign. Sign of the Times We love our new office. It’s got bells, whistles and most importantly, a really smart group of Tunas diving deep to deliver the latest in engaging, effective marketing and technology. Keep your eyes peeled for details on our Grand Opening!