Posts by Lori Weisberg
4 Reasons Why GA4 is Crucial for B2B Marketing
Ask any marketer worth their weight in salt, and they’ll tell you that GA4, the newest version of Google Analytics, continues to be a hot topic. But, does the GA4 hoopla really matter for your B2B marketing efforts? In this blog, we’ll explain what GA4 is and why it’s crucial for your business’s online presence right now and into the future.Read More
What No One Tells You About Marketing ROI
ROI is commonly considered the gold standard metric to assess the success of your marketing efforts. But, when it comes to B2B marketing, is ROI always the best measurement? Or is it misleading? This blog digs into how to apply ROI to get the most accurate read on your marketing’s success.Read More
What Is A Website Audit And Does My Website Really Need One?
This blog explains how a website audit analyzes your website’s health in key areas that impact performance, user experience, and revenue-generating conversions.Read More
The ’23 B2B Buyer has changed. Has your marketing?
This blog shares how the B2B market has evolved and what this means for the “who” (your buyers), the “how” (to best reach them), and the “why” (your purpose) in 2023.Read More
Why Roadmapping is Key to a Successful 2023 Marketing Plan
Your 2023 marketing plan is ready to roll. Or is it? Can you and your team easily connect all the big-picture thinking to the tactical work that needs to get done? This blog details how roadmapping is integral to a successful marketing plan.Read More